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Baylor Medicine

Challenge

Baylor College of Medicine is an independent health sciences university in Houston Texas, which also boasts an extensive range of sports medicine services. According to U.S. News and World Report, Baylor is the #1 medical school in Texas, and #20 in the nation. During the 2019 and 2020 Rugby season Baylor began a partnership with the Houston Sabercats. In exchange for physical therapy and medical support for the team, Baylor was able to advertise their college of medicine during live broadcasts and streaming. Because we were already involved in creating marketing materials for The Sabercats, Madak was a natural choice to produce the commercials for Baylor.

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Solution

Madak used our rugby knowledge and extensive library of Sabercats rugby footage to create ads that showed Baylor Medicine’s commitment and dedication to sports medicine and the welfare of athletes, while working with Baylor’s marketing team to ensure consistent branding and messaging. We developed these commercials as well as cohesive visual assets, effectively combining the advertising power of both businesses.