A substantial digital rebuild, and a roadmap forward on how to achieve their vision for the 2022 Collegiate Rugby Championships

Solution

Madak built a brand new website from top to bottom with graphics, content and new results features. We leveraged their brand and took it one step further by providing artistic direction for the bracket challenge leaderboard. Madak created a modular schedule, score ticker, and bracket page for fans to access. Fans were able to see live results from the games as soon as they were over. Leading up to the tournament, Madak maintained, updated, and posted weekly on the website. We also helped May Madness 7’s team identify issues with their current paid media strategy and helped them launch a new unified front for their digital presence. The new paid media strategy on Google Search & Display leveraged a cohesive look that aligned with their website and social media.