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May Madness 7s
May Madness 7s

A substantial digital rebuild, and a roadmap forward on how to achieve their vision for the 2022 Collegiate Rugby Championships

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Brand Strategy
Business Operations
Strategic Planning
Paid Media
Webflow Websites
Creative & Branding
CRM Management


NCR came to Madak with one large overarching need: a substantial digital rebuild, and the roadmap forward on how to achieve their vision for the 2022 Collegiate Rugby Championships (CRC). The CRC had an established brand, but the website, digital media, and print media needed to be refreshed and centralized. Madak knew they needed a clear roadmap and timeline for all assets to ensure that the fans and competing teams could interact with the organization through a solidified brand.


Madak built a brand new website from top to bottom with graphics, content and new results features. We leveraged their brand and took it one step further by providing artistic direction for the bracket challenge leaderboard. Madak created a modular schedule, score ticker, and bracket page for fans to access. Fans were able to see live results from the games as soon as they were over. Leading up to the tournament, Madak maintained, updated, and posted weekly on the website. We also helped May Madness 7’s team identify issues with their current paid media strategy and helped them launch a new unified front for their digital presence. The new paid media strategy on Google Search & Display leveraged a cohesive look that aligned with their website and social media.


The tournament was a huge success! Madak flew down to New Orleans to capture film and photos from the three day tournament, while providing on-site website and creative support. We helped pull together and define their brand with a cohesive marketing strategy and assets to leverage in the future.

Website Visitors
Return on Ad Spend
Increased Website Visitors


June 7th, 2022

The Work Behind Building CRC Fan Engagement

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