Maxim Enterprises is a toy manufacturing company based in China. With a large division in the United States, and accounts at Costco and Walmart, Maxim needed help synthesizing their message to American consumers while featuring their warehouse, factory, stringent safety practices, and skilled workers. They wanted footage they could take to pitches for B2B business meetings, as well as ad footage for B2C platforms like Amazon and Instagram.
Madak contracted a filmmaker in China to take footage of Maxim’s warehouse floor, and used that footage to communicate their commitment to quality, durability, safety, and customer service. We started with their sales deck, which we evolved into an engaging script, and professional reel that Maxim is able to adapt to a variety of situations.