Phoenix Sports Partners
Series A
of Funding
Sports Investment Company Launch

PHNX sports partners is an investment and operating company focused on platforms, services, and technology that cater sports teams at all levels. PHNX is focused on owning and investing in these sports tech companies and improving their operations to reflect a scalable, long-term business model. Partnering with Madak from day one, we’ve been there along the way to execute strategic and creative projects both internally and among investment companies.

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PHNX sports partners had several goals from the outset of their partnership with Madak; obtain Series A funding from new investors, solidify their identity as a brand conceptually and visually, and standardize their processes when taking new companies under their purview. As a start-up, the most foundational aspects of their business needed guiding direction in order to clarify and express their values as a company.


PHNX Sports Partners required an attack from multiple angles; first, we created a pitch deck to solidify their vision in a way that was easily explainable to potential investors in search of ‘Series A’ funding. Second, we crafted an external facing branding guide to define their identity as a company and helped them craft both their name and vision as a company. Finally, through our open and direct approach with their brand, we established a branding template, internal processes, and a framework for intake of new investment companies.


By using the Madak-crafted pitch deck and messaging in both print and presentations, PHNX Sports Partners went on to obtain $10m in Series A funding through 20 qualified investors. Currently they own 8 high-growth sports tech companies including Fan Food, Atavus, and Monsterful, with no sign of slowing down.