‘Windermere Stanwood and Camano Island’ is a regionally renowned real estate franchise, and sells properties in a beautiful, but lesser-known region of the Pacific Northwest. Our partnership centered around building a healthy lead generation stream by developing eye-catching creative assets, a laser-focused digital ad strategy, experiential local campaigns and outreach, and drawing in customers from nearby metro areas.
Windermere aimed to strengthen their local ties and grow their customer base in surrounding regions. First, working with management over the course of two years, we developed internal processes and collateral for recruitment, sales, budgeting, and opportunity identification. With a healthy internal foundation in place, we zeroed in on sales and lead generation in order to build two campaigns; one to strengthen their position locally, and a second to reach new audiences regionally.
We began by developing assets for a two-pronged campaign approach; “Welcome to Camano Island” and “We Are Stanwood Camano.” Through cinematic video production, neighborhood photoshoots, and carefully crafted content, we laid the foundation for our campaigns. Madak also created landing pages, flyers, and digital ad campaigns for specific home listings to drive sales and give agents a template for future sales.
To increase local brand recognition we set up several community sponsorships, and opened a process for donation requests to find opportunities for Windermere to participate in community events. We also kickstarted a local newsletter and market report to attract inbound clients. Finally, we used digital ads targeting the Seattle and Bellevue markets to earn viewership for our strong local presence. Now, agents are able to show their current clients concrete sales and show potential future clients the allure of the Stanwood/Camano region.