World Rugby Shop, as their name would indicate, is an online rugby ecommerce store that does business around the globe. They’re an official sponsor of USA Rugby, and are a household name within the rugby community. World Rugby shop already had an exceptional marketing strategy, including high-visibility ads running during international rugby games. World Rugby Shop saw this as an opportunity to highlight real players coming from underrepresented ethnic backgrounds.
World Rugby Shop contracted with Madak to produce commercials and ad material. We leveraged our industry connections to the Seattle Community, in order to recruit real rugby players in Seattle for asset development, as well as the clearance to film and shoot in the Seawolves’ home field; The Starfire Sports Staduim in Tukwila WA. The film and video produced by Madak went on to be used in televised commercials, email advertising campaigns, and digital ads.