Marketing
How to Get GA4 Data You Can Trust (and Actually Use to Make Business Decisions)
If nobody believes your reports, your budget runs on gut feel. Here's how to get GA4 data you can trust and use it to see where your marketing money works.
Insights.From the team doing the work.
Practical takeaways on growth strategy, websites, search and AI systems: what’s working for our clients, written down.
Latest.Fresh from the team.
Branding Strategy
Ten Years of Madak: Thank You to the 250+ Businesses Who Trusted Us
Branding Strategy
Does Your Sales Deck Match Your Website? Why Brand Consistency in Sales Materials Builds Trust
Branding Strategy
We Redid Our Website. Here's What Actually Took the Time.
Branding Strategy
Your Website Needs Two Things to Work. Most Sites Only Have One.
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Marketing
How to Get GA4 Data You Can Trust (and Actually Use to Make Business Decisions)
If nobody believes your reports, your budget runs on gut feel. Here's how to get GA4 data you can trust and use it to see where your marketing money works.
Oct 10, 2026
Branding Strategy
Ten Years of Madak: Thank You to the 250+ Businesses Who Trusted Us
If you've worked with Madak at any point in the last ten years, this one is for you. Ten years ago today, I started Madak on my own, and today I get to do this work alongside a team I'm genuinely proud of. That's worth stopping to say thank you for.
Oct 4, 2026
Branding Strategy
Does Your Sales Deck Match Your Website? Why Brand Consistency in Sales Materials Builds Trust
Here's a quick test. Open your website, then open the last deck your sales team sent to a prospect, and ask yourself whether they look like they came from the same company.
Sep 27, 2026
Branding Strategy
We Redid Our Website. Here's What Actually Took the Time.
We just finished redoing the Madak website. I thought it would be quick. It wasn't.
Sep 20, 2026
Branding Strategy
Your Website Needs Two Things to Work. Most Sites Only Have One.
If you're running a company right now, chances are you've put real time into how your website looks. But that's just half the job.
Sep 13, 2026
Branding Strategy
AI Doesn't Fix a Confusing Website. It Repeats It, Faster.
A lot of companies are throwing AI at their website right now. Chatbots, generated content, automated follow-ups. All of it sounds good on paper. Almost none of it fixes the actual problem.
Sep 6, 2026
Branding Strategy
You Don't Need Another AI Tool. You Need to Turn On the One You Already Have.
Everyone's chasing the next AI tool right now. Meanwhile, most of the AI that could actually help is already sitting inside the software your team opens every single day, switched off.
Aug 30, 2026
Branding Strategy
A Redesign Won't Fix a Message That Was Never Clear
Most companies think their website problem is a design problem. It's actually both, and that combination is exactly what makes it hard to fix.
Aug 24, 2026
Brand Messaging
AI Didn't Make Content Easier. It Made Prioritizing It Harder.
AI has made it so easy to generate content that most companies think the hard part is over. It isn't. It just moved.
Aug 24, 2026
Branding Strategy
Your Website Talks About Your Company. Does It Explain Your Product?
Most B2B websites are built to answer one question: who are you? Mission, values, team, maybe a client logo wall. What they almost never answer is the question that actually gets deals moving: what do you make, and how does it work?
Aug 24, 2026
Branding Strategy
Stop Chasing Tools. Start With Your "Why."
Every few months there's a new platform, a new AI tool, a new "must-have" for marketing teams. The pressure to adopt it before your competitors do is real. But adopting change for the wrong reasons is one of the fastest ways to waste a budget and confuse your own team.
Aug 7, 2026
Branding Strategy
Why Most Marketing Feels Fake
Marketing doesn't fail because the copy's bad or the design's dated. It fails because the company behind it doesn't actually know what it is, and no amount of polish covers that up. People can feel the difference between a brand that knows itself and one that's guessing.
Aug 7, 2026
Branding Strategy
Why Your Website Isn't Converting (Even Though It Looks Fine)
You can tell within a few seconds whether a website was actually thought through or just thrown together to check a box. You can't always explain why. You just feel it. The messaging makes sense, the layout doesn't fight you, and somehow you trust the company before you've even read much of anything.
Aug 7, 2026
Branding Strategy
Your Homepage Has Three Seconds to Make Sense. Most Don't.
I've noticed something about the way I use websites. When I land on one and can't tell what the company actually does, I don't ask questions. I don't scroll around looking for clues. I just lose interest and leave.
Aug 7, 2026
Branding Strategy
Your Marketing Should Change Constantly. Your Message Never Should.
Marketing that worked six months ago probably isn't working the same way today. Not because something broke. Because everything just moves faster now, and standing still for even a quarter can quietly cost you.
Aug 7, 2026
Branding Strategy
Why Consistent Messaging Is Actually a Leverage Problem
Getting to a clear, compelling message is hard. But once you've done that work, you have to do it again. For your customer.
Jun 28, 2026
Branding Strategy
Why Your Website Isn't Converting (It's Not the Design)
Most companies that invest in a new website expect the work to pay off fast. And when that doesn't happen, the instinct is to blame the design. But design is rarely the problem.
Jun 21, 2026
Branding Strategy
Why the People Who Do It Best Can't Explain It
The closer you are to your work, the harder it is to describe it. That's not a personal failing. It's just how expertise works.
Jun 14, 2026
Branding Strategy
Stop Waiting Until It's Perfect
The website gets one more round of revisions. The launch date moves. At some point, waiting stops being about quality and starts being about comfort.
Jun 7, 2026
Branding Strategy
AI Tools Don’t Matter as Much as People Think
There are new AI tools showing up every week. But the tool itself matters less than most people think. What creates value is the ability to connect everything together.
May 24, 2026
Branding Strategy
It's Probably Not a Platform Problem
Most teams think they need better design or more content, but the real problem is they haven’t figured out how to say what they do in a way that actually lands.
May 17, 2026
Branding Strategy
Most Websites Have a Clarity Problem
Most companies think their website problem is design. Usually, it’s not. The harder part is getting the message clear enough that people understand it immediately.
May 10, 2026
Branding Strategy
Why Clarity Is the Hardest Part of Marketing
Most teams assume their messaging problem is a design problem, a content problem, or a 'we just need to post more' problem. The real issue is usually harder to name. It's clarity.
May 3, 2026
Branding Strategy
When Sales and Marketing Aren’t Aligned, Everything Slows Down
If your sales and marketing aren’t aligned, the business starts to lose clarity in ways that are easy to overlook at first.
Apr 26, 2026
Branding Strategy
When Things Start to Feel Off in Your Marketing
Sometimes things start to feel off. Work is getting done, but it doesn’t really connect and progress feels slower than it should be.
Apr 19, 2026
Branding Strategy
How AI Is Actually Changing the Way Businesses Operate
AI is no longer something businesses experiment with on the side. It is becoming part of how companies actually run.
Apr 13, 2026
Branding Strategy
Moving Fast Is Easy. Building Right Is Hard.
Have you ever felt like you were moving fast, getting a lot done, and then suddenly everything started breaking? It's not an effort problem. It's a structure problem.
Apr 5, 2026
Branding Strategy
What is Madak’s Digital Impact®, and Why It Matters for Your Company
At Madak, Digital Impact® is how we think about marketing as a system, not a set of disconnected efforts.
Mar 29, 2026
Branding Strategy
How We Think About Marketing
Over time, we’ve started to look at marketing a little differently. Not just as campaigns, content, or even a website, but as the full picture of how a company shows up digitally.
Mar 22, 2026
Branding Strategy
Why Most Companies Get Messaging Backwards
When marketing isn’t working, the instinct is to change things on the outside. But in many cases, the real issue isn’t external at all. It’s internal.
Mar 15, 2026
Branding Strategy
The Real Problem Most Companies Have Isn’t Their Website
When a company feels stuck, one of the first things they say is "We probably need a new website." Sometimes they do. But most of the time, the website isn’t the real issue.
Mar 8, 2026
Branding Strategy
Brand Quality Doesn’t Protect Itself
Brand quality does not protect itself. It has to be shaped with intention.
Mar 1, 2026
Branding Strategy
Building the Right Foundation for Growth
Most B2B companies don’t struggle because of effort. They struggle because their messaging and positioning haven’t kept up with their growth.
Feb 22, 2026
Branding Strategy
The Gap Between Who You Are and How You Look
As business owners, we are in a constant state of motion. But your brand is often the last thing to catch up.
Feb 15, 2026
Branding Strategy
Helping Brands Build Clarity and Confidence From Day One
Many brands struggle for one simple reason: they are not clear.
Feb 8, 2026
Branding Strategy
Why Internal Clarity Is the Foundation of a Strong Brand
When a business starts to feel harder than it should, the problem is rarely obvious at first. That disconnect is not a design problem. It’s a clarity problem.
Feb 1, 2026
Branding Strategy
Every Brand Leaves a Digital Footprint
Every brand leaves a footprint online. Planned or not. That footprint is what we call Digital Impact™.
Jan 18, 2026
Branding Strategy
The Real Reason Brands Move to Webflow: Clarity
Many teams are still running a website built on outdated templates, plugins, and years of quick fixes. It worked at some point… but now it’s a patchwork system that slows everything down. Mixed messaging. Inconsistent pages. Updates that feel like surgery. A site that technically “works,” but never really feels like the brand.
Nov 27, 2025
Branding Strategy
How We Built a Full Brand in 14 Days for GBA (Gut-Brain & Axis)
GBA (Gut-Brain & Axis) came to us with one of those rare, high-pressure situations where everything needed to come together fast. They had a career-defining meeting scheduled with a major partner—an opportunity that could change the trajectory of their company—but they had just 14 days to build what most brands spend months creating.
Nov 20, 2025
Branding Strategy
Building Better Digital Experiences With Webflow
Hitting the three-year mark as a Webflow Premium Partner means a lot to us at Madak. It’s not just a badge — it’s proof of the work we’ve put into helping brands build digital experiences that actually function, look good, and support their growth.
Nov 13, 2025
Branding Strategy
Why Most Brands Struggle to Communicate Clearly
Many brands have great products, strong teams, and good intentions, but still struggle to connect with their audience. The problem usually isn’t what they offer. It’s how they communicate it.
Nov 6, 2025
Madak
When Rugby Alumni Step Up, Teams Rise
Every great rugby program is built on more than just talent and hard work — it’s built on support.
Oct 16, 2025
Webflow
Why Simple Websites Outperform Complicated Ones
Most companies think a great website means big visuals, clever words, and dozens of pages. But that’s rarely what makes people buy.
Oct 15, 2025
Brand Messaging
Why Your Website Has Less Than 1 Minute to Make an Impact
Brands try to talk to everyone, and in the end, they don’t connect with anyone.
Oct 11, 2025
UX/UI Design
Simplicity Builds Trust, And Trust Builds Business
In a crowded marketplace, trust is your most valuable currency. But here’s the catch: trust starts before a prospect ever talks to you.
Sep 25, 2025
Brand Messaging
Why We Built the Core Website
A company’s website is more than a digital brochure, it’s the #1 sales tool. Yet too many businesses treat their site as an afterthought, bloated with unnecessary pages and unclear messaging that slows everything down.
Sep 18, 2025
Branding Strategy
Why Brand Clarity and Systems Come Before Ads
Most companies want growth fast. The temptation is to pour money into ads, sales tactics, and outbound campaigns. But without clarity inside your business, all that spending is like pouring water into a leaky bucket.
Sep 11, 2025
Branding Strategy
Better Websites, Better Brands: Why Clarity Drives Growth
A strong brand starts with a strong website. Too many brands get traffic but struggle to turn it into leads because their site doesn’t make a clear impression.
Aug 29, 2025
Strategic Planning
How Brand Automation Creates Impact Without Losing the Human Touch
Every brand looks for ways to save time and scale. The problem is, many leaders believe automation is “too advanced” or worry it will make their brand feel less human.
Aug 29, 2025
Marketing
How to Create Digital Impact and Stop Guessing in Your Growth Strategy
Clarity is what makes a brand stand out. Many brands fall into the trap of overcomplicating their messaging, trying to say too much, or saying it in ways their audience can’t quickly understand.
Aug 29, 2025
Strategic Planning
Why Brand Systems Drive Clarity, Speed, and Growth
Behind every successful brand is a set of strong systems. Without them, even the best strategies can feel messy and disconnected.
Aug 29, 2025
Strategic Planning
Why Choose Madak?
Many brands face chaos in their sales and marketing. Disconnected campaigns, unclear messaging, and misaligned teams make it difficult to grow. At Madak, we developed the digital impact framework to turn that chaos into clarity.
Aug 29, 2025
Social Media
Strategic B2B Content That Converts Leads (Not Just Clicks)
In B2B marketing, it’s easy to fall into the trap of creating content just to keep the feed alive. A post here, a blog there—but without strategy, most of it fades into the noise.
Jul 17, 2025
Branding Strategy
Quality vs Quantity Content: Why More Isn’t Always Better for Your Brand
If you're building a brand or managing digital strategy, you've probably wrestled with the big question: should I post more content, or better content?
Jul 15, 2025
Branding Strategy
How to Build Trust With Your Website in 2025
In 2025, building trust online is more than a checkbox. If your website doesn’t feel trustworthy in the first few seconds, people won’t stick around.
Jun 4, 2025
Branding Strategy
How to Turn Your Website Into a Sales Tool for Trades, Sports, and Manufacturing Companies
If you're in the trades, sports, or manufacturing industries, your next customer is probably checking your website before they ever talk to you. But most companies still treat their website like a brochure.
May 29, 2025
Branding Strategy
How Great Businesses Turn Happy Clients Into Hype
At Madak, we’re always asking one simple question: How do we go from delivering great work to becoming the kind of brand people can’t stop talking about?
May 22, 2025
Branding Strategy
Your Brand Is Built in Everyday Moments, Not Big Ads
When we think about branding, it's easy to jump to flashy logos, expensive ad campaigns, or polished social media content. But the truth is, your brand isn’t built in boardrooms or with budget approvals. It’s built quietly, day by day.
May 14, 2025
Marketing
Madak Partners with Crusaders International Academy to Elevate High-Performance Rugby in North America and Beyond.
Madak is proud to announce its strategic partnership with Crusaders International Academy, a globally recognized institution dedicated to enhancing the rugby IQ of players and coaches worldwide. This collaboration marks a significant step as the Crusaders expand their presence in North America.
Mar 20, 2025
Strategic Planning
Building Websites That Work as Hard as You Do: How Madak Transformed Phoenix Exteriors
One of our favorite success stories is Phoenix Exteriors, a company ready to step up from an outdated platform to a modern Webflow website without losing the essence of their brand identity.
Nov 29, 2024
Resources
The Tools and Strategy I Wish I Had Known About 8 Years Ago at Madak
Looking back to when I first started Madak eight years ago, I realize how much time, stress, and unnecessary complexity could’ve been avoided if I had known about the right tech stack from day one.
Oct 24, 2024
Strategic Planning
How to Build a Solid Business Case for Growth
Every time you're about to introduce something new, like a product, service, or process, it can feel like you’re standing at the edge of a big decision. That’s where a solid business case comes into play.
Oct 21, 2024
Strategic Planning
Boost Your Sales and Marketing with the Digital Impact™ Framework
Many businesses face a common challenge: sales and marketing efforts that aren't aligned. At Madak, we developed the Digital Impact™ Framework to help businesses bridge that gap across six essential areas.
Oct 10, 2024
Strategic Planning
Elevate Your Business with a Custom Member Portal
Businesses today are constantly seeking innovative ways to engage their audience and provide personalized experiences. One powerful tool that can significantly enhance customer satisfaction and loyalty is a custom member portal.
Sep 25, 2024
Resources
Turning Heads - Creating Impactful Messaging
The ability to turn heads with your brand messaging can make all the difference, so today’s topic is all about brand messaging.
Jun 24, 2024
Resources
Strategic Insights - Crushing Your Competition
Today’s topic is all about crushing your competition with a Competitor Analysis.
Jun 17, 2024
Resources
Beyond Transactions: Mapping Your Customer Journey
Today, we’re focusing on an essential element of customer management: a Customer Journey.
Jun 10, 2024
Resources
Creativity in Chaos: Guiding Your Brand
Introducing our Madak Monday Series, Navigating The Chaos, your guide to reclaiming control of your marketing and achieving your goals.
Jun 3, 2024
Marketing
April Fool's Day
Today is April fools day, believe nothing and trust no one!
Apr 1, 2024
Marketing
The Illusion of Marketing Automation
Marketing Automation is an illusion. Well, let me rephrase that marketing automation is an illusion that marketing tools are trying to sell us.
Mar 25, 2024
Marketing
Common Marketing Myths
Many of these myths reveal themselves to be oversimplifications or outright misconceptions.
Mar 4, 2024
Webflow
What is accessibility in web design?
Using web design accessibility standards, optimize websites to ensure that a website is usable by all users, including people with disabilities, changing abilities, poor internet connections, people using assistive technologies, and more.
Feb 26, 2024
Marketing
Music & Marketing
The relationship between music and marketing has a rich history, evolving with changes in generations, technology, and media.
Feb 5, 2024
Madak
What is a Digital Foundation?
Marketing is simple…but not one size fits all.
Jan 29, 2024
MLK Day
This week’s Madak Monday is about leaving space, to reflect and celebrate a man who did so much.
Jan 15, 2024
Strategic Planning
Are You Ready to Soar in 2024?
In 2023, the Madak team focused on practicing what we preach. We tell brands all the time that “sometimes you need to go slow to go fast”. We spent time slowing down, working on the small wins that helped build a foundation that supports our growth!
Jan 8, 2024
Madak
Madak Monday Wrapped (Best of 2023)
This week, we review our top 10 posts from 2023
Dec 18, 2023
Marketing
The Power of Personalization in Marketing
One strategy in marketing that has consistently proven to work, and one that I have personally witnessed change the way you connect with your audience, is personalization.
Dec 11, 2023
Branding Strategy
Your Branding Should Evolve
Did you notice Crumbl’s new branding? We did, let’s talk about it.
Dec 4, 2023
Webflow Development
Your Roadmap to Creating an Effective Website
Creating an effective website is not just about aesthetics; it's a strategic journey that involves thoughtful planning and execution.
Nov 27, 2023
Webflow
Cracking the Code: B2B Web Design vs. B2C Web Design
Welcome to the wild world of web design, where creativity meets strategy, and user experience is paramount. But did you know that not all websites are created equal? In fact, the approach to web design can be drastically different for B2B and B2C websites.
Nov 20, 2023
Marketing
AI Tools You Should Be Using
In a matter of months, we've witnessed the change of AI from a passing trend to an integral part of our day-to-day. As AI becomes a larger part of our lives, our journey forward involves not just adapting, but embracing the incredible possibilities it brings.
Nov 13, 2023
Graphic Design
Logo Do’s and Don’ts
“Ok, but where do I put the logo?” If you’ve ever slapped your logo on a post and called it good enough (we’ve all done it) this blog is for you! I’ll review some of the most common mistakes I see in logo usage and discuss some guidelines to keep in mind when adding your logo to collateral.
Nov 6, 2023
Marketing
Don’t Fear Content Creation
The world of content marketing can be spooky and sometimes anxiety-inducing. Content marketing is full of terrifying what-ifs, very few perceivable safety nets, and often a consistent fear of audience reception. But, Marketers shouldn’t be worried about rocking the graveyard with their bone-chillingly clever ideas or exploring content creation!
Oct 30, 2023
Marketing
Technical SEO vs. Content SEO
SEO is an organic channel of marketing, much like social media, that can drive traffic to your website. A website that ranks high on Google is typically seen as trustworthy by users, and Google rewards trustworthy content and sites.
Oct 23, 2023
Marketing
Iconic Marketing Campaigns
Check out our list of iconic marketing campaigns
Oct 16, 2023
Email Marketing
Email Marketing Has Changed
Email marketing has long been a cornerstone of digital marketing strategies. Over the years, it has evolved significantly, adapting to changes in technology and consumer behavior.
Oct 9, 2023
Marketing
Why Hire Madak?
Hiring a marketing agency means getting help achieving your marketing goals faster. We have this unique position of being experts in marketing and related tools but the ability to look at your business objectively and free from internal biases. This creates a great opportunity for meaningful growth.
Oct 2, 2023
Marketing
Effective Storytelling in Marketing: Liquid Death
In the ever-changing landscape of marketing, one thing remains constant: the undeniable power of storytelling. Storytelling isn't just a technique; it's a fundamental human experience that transcends cultures, generations, and mediums. From ancient cave paintings to modern blockbuster films, stories have been the glue that binds societies together, and the same principle holds true in the realm of marketing.
Aug 28, 2023
UX/UI Design
15 Second Rule
Get the most out of your website in the age of decreasing user engagement
Aug 14, 2023
Branding Strategy
We Can’t all be Apple
Learn how to create a brand foundation like Apple
Jul 31, 2023
Branding Strategy
Barbie's Cohesive Brand Experience
Learn from Barbie’s marketing team and how they created a cohesive brand experience.
Jul 24, 2023
Marketing
Authentic Content Marketing
Content marketing is hard. Here are some strategies to create Authentic Content!
Jul 17, 2023
Marketing
Marketing Tips from Taylor Swift
Learn more about the key marketing strategies Taylor Swift utilizes with her fans
Jul 10, 2023
UX/UI Design
Creating an Engaging Website With UI/UX
If you’re looking to build a website that will keep your visitors engaged and coming back for more, then you need to focus on creating an immersive user experience. A great user interface (UI) and user experience (UX) are key to making sure that your audience has a positive interaction with your brand as they navigate through your digital space. However, while creating a seamless UI/UX can be incredibly rewarding once launch day arrives, it can also be overwhelming to figure out how exactly to get there in the first place. This week we’ll explore all aspects of designing an unbelievably functional UI/UX for any industry!
Apr 17, 2023
Graphic Design
Why Website Developers Use Figma
Website developers are constantly seeking efficient tools and platforms that streamline their workflows and enhance the overall design process. Figma has emerged as one of the leading collaborative design tools in recent years, and it has gained immense popularity among web developers for a multitude of reasons. Let’s dive into why Madak uses Figma to design and build our client’s websites before we develop them in Webflow!
Apr 3, 2023
Landing Pages
6 Best Practices for Landing Pages
Creating an effective landing page is not an easy task. Landing pages play a critical role in converting website visitors into customers. Whether you're promoting a product, service, or event, landing pages are designed to capture leads and push customers to take action.
Mar 20, 2023
HubSpot
Step-by-Step Guide to Building Email Automation with HubSpot
Email automation is a great option for businesses that want to save time and energy in their marketing efforts without sacrificing reach and engagement. Automating emails allows you to be more organized, efficient, and effective as you communicate with supporters and accomplish business goals. Keep reading to learn more about the benefits of HubSpot’s Email Automation Software and to get a step-by-step guide for implementing this software in your strategy.
Mar 6, 2023
Brand Messaging
Why Your Company Needs Brand Messaging
With so many companies launching every day and trying to get the attention of customers, standing out can be difficult. To some entrepreneurs, it may seem like an impossible mission. However, even though it requires a lot of dedicated work, brand messaging is one thing that any company needs in order to become recognizable and stand out to its target customers. Having said that, many companies neglect to put effort into brand messaging, opting to focus on their visuals, website design, and social media presence. While these things are important, brand messaging is just as important to crafting a company image. Here is why.
Feb 20, 2023
Graphic Design
Creative Possibilities in Webflow from a Art Director’s Perspective
Since websites are an important part of any business’s brand strategy it’s important that your website makes a good impression and is well-designed. Your website is often the first place people go to learn more about your brand and purchase products and services. However, it’s been found that users make a first impression of a website in only 50 milliseconds, meaning that you only have a short time to prove that your brand stands out from competitors.Luckily, platforms like Webflow offer creative elements that can be easily implemented to build an advanced and visually engaging website.
Feb 6, 2023
Webflow
Why Webflow Is Our Preferred Platform
Websites are a primary component of any brand's marketing strategy. They serve as a home base to which you can direct customers so they can learn more about your brand. Of course, they’re also essential for connecting with supporters and selling products. Since websites are so vital, choosing a website builder is a big decision. The perfect website builder must have the capabilities to reflect your brand’s message, be accessible, and include features important to your brand, like e-commerce tools. At Madak, we exclusively build websites with Webflow—and there’s a good reason for that! Keep reading to learn more about Webflow, its benefits, and why we choose to use the Webflow website builder over any other option.
Jan 23, 2023
HubSpot
Overview of the Benefits of HubSpot Marketing Hub
HubSpot offers powerful marketing tools to help enhance your business strategy. One of the main tools they offer is Hubspot Marketing Hub. This hub can play a big role in supporting your operations, as long as it is implemented effectively in your marketing plan. Keep reading to learn more about HubSpot’s Marketing Hub and its benefits, as well as how it can boost your business’s reach and sales.
Jan 9, 2023
Madak
2022: The Year of Discovery, Clarity & Focus.
This year was full of many challenges, discoveries, laughs and wins for both the Madak team and our clients. We truly found clarity on our way forward and we look forward to delivering continued success for our clients and partners in the coming year. Thank you to everyone for joining us our this journey towards continued growth & success.
Jan 2, 2023
Redesign Website
Top 5 Common Mistakes Found On Websites
Many consumers come across dozens of web pages every day, so they have an innate knowledge of what makes a website worth their time. When they’re confronted with a site that is mediocre at best, they simply click away and find a better option. Businesses should create their website in a way that prioritizes functionality, easy navigation, and design, all while avoiding common mistakes. This article will go over 5 common mistakes found on websites, as well as solutions to these mistakes that will allow your site to thrive.
Oct 31, 2022
Marketing
Quick Guide to Google Grants for NonProfits
One of the hardest parts of being a nonprofit is raising awareness for your organization—funding can be tight, and marketing can be expensive. However, with Google Ad Grants, your nonprofit can reach people who might be interested at no charge. Keep reading to learn more about the grants and discover if your nonprofit is eligible.
Oct 24, 2022
Webflow
Why Madak Only Builds Webflow Websites
Building websites is a key part of any business’s or marketing agency’s work. Choosing the right platform to build websites on is important, as it will determine how accessible and efficient they are. At Madak, we only create websites with Webflow, a website-building platform used by over 3 million designers that eliminates the need for coding. Madak is honored to be recognized as one of Webflow’s professional partners for the work we’ve done for our clients using their website builder. Keep reading to learn more about why we choose to use Webflow and the benefits that their platform can offer your company.
Oct 17, 2022
Social Media
How to Plan Your Social Media Posts
There’s no ignoring the relevancy of social media in business. Apps like Instagram, Facebook, TikTok, and Twitter are some of the most convenient platforms people and businesses can use to interact with other people, influencers, and brands. This is why social media is now such an important part of so many companies’ digital marketing strategies. Social media can still be a daunting place. How do you organize your content? How can you create a sense of structure and strategy with your posts? How do you make sure the photos, graphics, and captions all make sense together? Fear not! We’ll discuss the answers to all these questions and more in this article.
Oct 10, 2022
Strategic Planning
How to Write a SMART Goal + Resource Download
Setting and achieving goals is critical for the success of every organization. Though most companies are more than capable of setting goals, whether or not those goals are realistic and reachable is a different story. Disorganized and impractical goals can lead to several negative situations, including employee demotivation and stakeholder disappointment. This is why as a productive professional or a manager of any kind of process, you first need to know how to write SMART goals — goals that are specific, measurable, assignable, realistic, and time-related. In this article, we will be taking a deeper dive into what SMART goals are and the best method for creating them. We even provide a free SMART goal template for you at the end!
Sep 26, 2022
Email Marketing
How to Create Welcome Emails for New Subscribers
Setting up welcome emails is one of the best strategies you can use to communicate with your subscribers and show that you value them. When people subscribe to you, you have a small window of time to make an impression and show them that their decision is wise. This can be difficult to do if you’re unsure of the essentials for welcome emails. While you want to put a unique spin on the emails you send to subscribers, you also want to cover all of the bases that create an effective welcome email. We have previously covered the ins and outs of email marketing campaigns and email automation. Now, you can learn about creating welcome emails that make a real difference in the way your customers view you! This article will describe the best way to create welcome emails for new subscribers to ensure that your email campaigns have the intended effect.
Sep 19, 2022
Social Media
Top Video Marketing Channels to Grow Your Business
People like to be engaged with the content they consume, and videos are the king of engagement. Video marketing is becoming increasingly important as video-based platforms rise in popularity and younger generations turn to videos for information and advertisements. Some recent studies even state that a significant portion of Gen-Z prefers to see ads in short-form video format. As a marketer, you likely already know that one of the best ways to capture your audience’s attention and grow your business is with entertaining, informative, high-quality, and easily digestible video content. In this article, we will talk about the best video marketing channels and how they can help you grow your business.
Sep 12, 2022
Brand Messaging
Why Madak Uses StoryBranding
In the best-selling book Sapiens: A Brief History of Humankind by Yuval Noah Harari, he calls humans “storytelling beings.” For centuries, our ancestors have been sharing stories with each other in one form or another. First, stories were only shared by word of mouth, then with paintings and symbolic art, and then through the written word. Our love for stories hasn’t changed, though we may consume them differently in the modern day. We watch movies and TV shows, read books and blogs, and even consume stories through social media platforms such as YouTube and TikTok. Humankind’s love for stories can also be a very effective tool for marketing. Businesses and marketing agencies everywhere — Madak included — use a story framework to connect with their target audiences and grow their brand. This article will give insight into why we use StoryBranding at Madak, how we do it, and what inspired us to start.
Aug 29, 2022
Marketing
6 Effective Ways to Automate and Grow Your Business
Automation is more readily available than ever before. There are numerous ways you can go about automating your business, especially your marketing tasks. You can easily schedule emails that will be sent whenever you want, follow up on abandoned cart leads, coordinate all tasks between your different team members, and much more. This is all thanks to the many new project management tools that are available. Even though most people know about these automation opportunities, not everyone chooses to use them. Instead, many people opt for the traditional, well-known way of doing things. This means they’re missing out on incredible opportunities to save money, time, and effort! This article will present you with six effective ways to automate your business that aren’t overly complicated to implement and will provide you with numerous benefits. Let’s get started!
Aug 22, 2022
Brand Guidelines
Why Madak Creates Brand Guides
Every day we scroll past an almost unbelievable amount of content on the internet. Articles, social media posts, videos, and infographics are around every corner. We are literally surrounded by information; however, we only remember a very small amount of it. Regardless of how consistent you are with posting content, sending out emails, and updating your site, most users who come in contact with your brand won’t remember it for long. So, the question is, how can you get people to remember you and start recognizing your business when they come across it? How can you get users invested in your company and actually pay attention to the content you share? One of the best ways to ensure your brand is identifiable, memorable, and consistent is by creating a brand guide, which is why at Madak, we create brand guides for clients as part of our creative and branding service. But what is a brand guide, and how can it help you stand out? Keep reading to learn more!
Aug 15, 2022
Marketing
These 4 Trends Are Changing the Future of Content Marketing
Although trends have a reputation for being short-lived, these four content trends are taking marketing to an entirely new level through intentional, individualized audience experiences. We are seeing brands meet their fullest potential by fully embracing an authentic and valuable web presence. Four notable tools are redefining what it means to connect with your audience and maximize your marketing efficiency. This blog will cover the importance of utilizing user-generated content, implementing personalized content, taking on the value over volume strategy, and how you can do all that while combatting content chaos. Let’s dive in!
Aug 1, 2022
Graphic Design
Why Madak Uses Figma
The cloud-based design tool, Figma, enables collaboration and group sharing so everyone has access to important projects. Figma is a go-to tool for Madak, as it provides a multitude of features that make website creation and interface design more productive. It also helps different team members stay on the same page no matter where they’re working from! Keep reading to learn about some of the biggest reasons Madak uses Figma and to get insight into how this tool can empower your own team.
Jul 25, 2022
Social Media
How to Generate More Leads with YouTube
Since its creation in 2005, more people have visited YouTube than almost any other site on the Internet. YouTube comes in just behind Google for most web traffic in the world, and users watch over 1 billion hours of content every day. The age, identity, and geographic location of YouTube’s viewer base are extremely varied, so it is a prime place to market and produce content about your business. With YouTube, the possibilities are endless when it comes to spreading the word about what you and your business can offer consumers. Keep reading to learn how to generate more leads with this famous video platform!
Jul 18, 2022
Email Marketing
Why Madak Uses Email Automation
Sometimes sending a mass email can feel like sending a message into a dark void, hoping someone is there to hear it on the other side. Without the right tools, it’s difficult to know how many people are actually engaging with your emails, not to mention who is engaging with your emails. This is why Madak uses HubSpot email automation to craft well-written emails and keep track of how our marketing content is reaching our audience. Continue reading to learn about the benefits of using email automation and how Madak can help you set up your very own email automation with the help of HubSpot.
Jul 11, 2022
Marketing
How to Create Captivating Newsletter Content
Business newsletters are a fantastic tool for marketing your business and building customer relationships. But as helpful as newsletters are, deciding what content they should include is a difficult task. The possibilities seem endless, and it’s hard to know where to start. But don’t worry—we have the tips you need to create attention-grabbing newsletter content! Keep reading to get insight into why newsletters are beneficial and to learn four tips for creating captivating newsletter content.
Jul 4, 2022
Strategic Planning
5 Reasons to Conduct a Marketing Audit
If you’ve ever shown up to your business’s marketing team meeting and left feeling confused about what exactly you’re hoping to accomplish in the upcoming quarter, it may be time for a marketing audit. This type of audit is an investigative analysis of a business’s entire marketing system, spanning from formulation and resource management all the way to final implementation and effectiveness. There are many reasons why a growing business should conduct a marketing audit sooner rather than later. Read on to explore how these analyses can boost your business.
Jun 27, 2022
Branding Strategy
How to Build Your Personal Brand Like a Project Manager
Having a personal brand is essential to your professional success because it communicates who you are, what your specialty is, what principles structure your life, and what people can expect from you. Presenting a clear and cohesive message about your goals, your passions, and what you are trying to accomplish can attract the right people to you, no matter your area of expertise. Project managers excel at identifying strengths and potential roadblocks and ensure that their team reaches important goals in the most efficient way possible. In other words, there’s a lot to learn from them! Keep reading to learn how to build your personal brand like a project manager.
Jun 20, 2022
Social Media
How to Use Instagram Comments to Turn People Into Customers
On an app with over two billion monthly users, it’s up to you if your Instagram profile stands out. Comments have become a powerful tool for boosting a brand’s online visibility and traffic, and the way you use them can make all the difference in your social media strategy. Instagram comments are a great way to keep current customers invested and also to grow your audience. Engaging directly not only keeps your brand on people’s minds but builds a sense of authenticity, motivating them to seek out your services. Interacting with Instagram users will also give you a firsthand look into ways you can improve your products, mission, or message, along with insight as to how you can expand your reach on the platform. If you want to take your social media engagement to the next level, here are some of the most effective ways to use Instagram comments to turn people into customers!
Jun 13, 2022
HubSpot
Why Madak Became a HubSpot Agency
Madak is now a HubSpot Solutions Partner! Becoming a HubSpot agency has many advantages, and this article is intended to share the thought process behind the decision and explain what this partnership has enabled us to do. Keep reading to learn more about what it means to be a HubSpot Agency and to learn about some of the amazing things we—and you!—can accomplish with the help of HubSpot.
Jun 6, 2022
Marketing
The Benefits of Using Marketing Automation
There’s been a lot of talk about automation over the last few years. Automating simple processes that don’t require a lot of brainpower and follow pre-determined patterns is a terrific way for businesses to save time and money while making their daily work more efficient. That is why many industries—including marketing—have started using automation in their operations. In the marketing world, automation can be used to make recurring tasks easier to manage and take analytics and workflows to the next level. Keep reading to learn more about what marketing automation is and what benefits it can provide for your business.
May 30, 2022
Graphic Design
Why Visuals Are Important in Marketing
Knowing how to effectively use visuals in marketing should be a priority for marketing teams everywhere. The numerous types of visuals you can use in marketing make it one of the most versatile strategies for successful campaigns. Implementing visuals in your own company’s marketing efforts is a surefire way to draw more attention to the products and services you offer. This article will detail different visuals that your brand can use in marketing content and why these visuals are essential to marketing campaigns in general.
May 23, 2022
Marketing
Business Tools Madak Uses Daily
In this fast-paced digital age, all businesses can benefit from the help of tools and applications to work more effectively. With that said, choosing what software to use and pay for is a difficult task. There’s so much variety in the market and it can be challenging to wade through all the options. In this article, we will talk about the software and applications we use at Madak and why we’ve chosen them. Keep reading to get some insight into these tools and to learn more about how Madak uses them to remain efficient, creative, and reliable (and how you can do the same)!
May 16, 2022
Email Marketing
Email Design Best Practices
Email marketing provides a direct line of communication with your customers, and it allows you to keep track of their engagement with your brand. Email marketing also allows you to build relationships with your customers over time, resulting in more sales in the future. Today, marketing emails should provide more than just text to impress a reader. It’s important to make sure that your emails are not only well-written but well-designed to increase user interest and engagement. Keep reading for some tips on email design best practices.
May 9, 2022
Social Media
LinkedIn Post Ideas for Businesses
As a business building (or maintaining) an online presence, one of the most important platforms to bear in mind is LinkedIn; however, LinkedIn can be an intimidating place to navigate when used for online marketing. Usually, more strategy is involved when trying to market your brand than when an individual is trying to make connections or grow professional awareness on LinkedIn, so how should you go about it as a business? Keep reading for some LinkedIn post ideas that can help your business build its digital presence.
May 2, 2022
Database Generation
8 Tips to Grow Your Email List
Many online publications may try to convince you that email marketing is dead, but as always, you can't believe everything you read online! In fact, to this day, email marketing remains one of the best ways to maximize your business's profit, as the return on investment (ROI) is one of the highest out of all marketing methods (about $36 in return for every $1 spent). Research has shown that almost 100% of consumers check their email on a daily basis. This process occurs on multiple devices: laptops, tablets, work PCs, and of course, mobile phones. Therefore, if your email marketing campaign is well-made and you have a healthy email list, it can significantly benefit your business. Of course, for an email marketing campaign to work, you need to have subscribers, which brings us to the topic of today's article—growing your email list. Below, we will look at eight practical tips to help you get more email subscribers and build your list.
Apr 25, 2022
Social Media
11 TikTok Content Ideas for Businesses
With over one billion users, TikTok can be a useful platform for business owners to promote their products and services if they navigate it correctly. Unfortunately, the sheer amount of content that is posted on TikTok daily can make it difficult for brands to get noticed. Not only is there already pressure to create noticeable and entertaining content, but most TikTok users tend to be turned off by advertisements. Because of this, it’s important that whatever videos you make for your business come across as authentic, personable, and relatable. It can be hard to know where to start, but let’s take a look at some ideas that can help you gain traction and promote your product.
Apr 18, 2022
Webflow Development
10 Proven Ways to Reduce Your Bounce Rate
Reducing your website’s bounce rate is one of the best things you can do to boost user engagement and site rankings, eventually increasing customer conversions. Many people lack knowledge on what constitutes a good vs. bad bounce rate and how to reduce it. First things first—according to Semrush, “a bounce rate of 56% to 70% is on the high side,” and “an optimal bounce rate would be in the 26% to 40% range.”If your website is struggling to get attention and it’s challenging for you to find leads from web traffic, it might be time to look at what you can do to reduce your bounce rate. Keep reading!
Apr 11, 2022
Landing Pages
9 Call to Action Best Practices
When determining the best marketing strategy for your business, it is essential that you take a close look at your calls to action. The call to action, or CTA, could be considered the most important part of your copy. It is the part that motivates potential customers to take action (buy, sign up, visit a page, etc.) while providing them with the necessary steps for what to do next. For this reason, creating a powerful and memorable CTA for your web copy and sales copy is vital to your company’s overall success. Keep reading to learn more about CTA best practices that will improve your marketing strategy and help you convert leads more effectively.
Apr 4, 2022
Landing Pages
Landing Pages vs. Websites
The core differences between landing pages and websites can be hard to figure out, especially if you are new to the world of digital marketing. Landing pages and websites play off one another and work together to form a cohesive brand and build trust and interest in your customers and leads. Though there are similarities between landing pages and websites, the two have some important distinctions that boil down to their purpose. Keep reading to learn about some of the differences and similarities between landing pages and websites before you take the plunge and start creating your own (or before your hire someone else to help you)!
Mar 28, 2022
Brand Messaging
What Is Story Marketing & Why Does It Matter?
People generally dislike advertisements. They resent feeling bombarded by ads as they go about their daily lives, and according to survey results reported by HubSpot, 91% of consumers say this intrusive feeling has gotten worse in the past several years. That’s why many experts claim that the future of marketing lies in storytelling. This article will talk about what story marketing is, why it’s predicted to be the next big thing in the digital marketing industry, and what makes it an effective strategy. Along with that, we will provide you with some tips on how you can incorporate storytelling into your own advertising efforts in order to make them more successful. Let’s get started!
Mar 21, 2022
Marketing
How to Build Team Connections While Working Remotely
Despite the benefits that come with working remotely, it’s not faultless—it can be difficult for colleagues to make meaningful and collaborative connections when a screen is always separating them. With the shift to remote and hybrid working environments over the past several years, businesses of all sizes are wondering how to build and maintain strong team connections remotely. Keep reading for a brief overview of why building connections at work is so important and how to make sure you and your team members can do so even when you can’t be face-to-face.
Mar 14, 2022
Marketing
How to Make Time for Professional Development
Making time for professional development is essential to support your long-term success. This can be a daunting task for many of us, as the modern professional world is undoubtedly a busy one. There’s always something that needs doing, and when you add all of the responsibilities from your personal life on top of that, it seems like there’s almost no time left. Keep reading to get a better understanding of what professional development is, why it’s so important, and how to prioritize it even with a busy schedule.
Mar 7, 2022
Brand Messaging
How to Boost Brand Awareness
Brand awareness generally refers to how well customers recognize a specific brand or product based on its name or defining features. In other words, how many people are familiar with your brand and are able to remember it in the right circumstances? Typically, the idea behind growing your brand awareness is to become a more well-known and authoritative figure in your industry. Companies with higher levels of brand awareness usually generate more sales, have more loyal customers, and can introduce new services/products more easily. Boosting brand awareness is essential for any company that wants to grow and secure a position for itself in the market, as most people tend to “buy the name” rather than the product. In fact, 71% of consumers reported that they would like to recognize the name of a brand they purchase from. So, how can you boost your brand awareness? Keep reading to find out.
Feb 28, 2022
Social Media
6 Reasons Why LinkedIn Is Important to Grow Your Business
Many business owners and marketers tend to overlook LinkedIn because it’s not a mega-popular social media platform such as Instagram or TikTok. However, LinkedIn is a very popular professional networking site that has many parallels to “traditional” social media channels. LinkedIn is a semi-casual platform where business professionals can discuss news, talk about jobs, share articles, evaluate new research, and much more. Its main focus revolves around networking and creating relationships based on career similarities and mutual business interests. That being said, LinkedIn grew into something bigger over the years, and nowadays, there are plenty of other benefits to using it for your company’s growth. Keep reading to learn about six reasons why you might want to prioritize LinkedIn in your growth strategy.
Feb 21, 2022
Strategic Planning
5 Tips On Providing Value to Your Customers
If you want to grow your brand, then creating strong ties with your target audience is essential. Gaining the trust and loyalty of your customers is a must for any modern company that wants to develop a solid customer base and continue to grow in its industry. Nurturing brand loyalty is about more than just producing high-quality products and services—it’s also about displaying credibility and sincerity and providing value in a multitude of ways. There are so many ways to offer value to your customers beyond the products and services you offer, and this value can tip the scale in your favor. In this blog, we will be taking a look at five actions you can take to provide great value to your customers. Let’s get started!
Feb 14, 2022
Marketing
Most Frequently Asked Marketing Questions Answered
With the rise of the digital age, the marketing industry has gotten even more complex—sometimes, it feels like a massive puzzle that needs to be solved. No matter the size of your business or the extent of your marketing experience, a few questions are likely at the forefront of your mind at all times. Keep reading to get the answers.
Feb 7, 2022
HubSpot
HubSpot Certifications for Marketers
If you want to be a successful marketing professional, it’s a good idea to keep up with the newest training and certifications to stay up-to-date with all of the trends in the industry and constantly increase your knowledge. A great way to do this is by getting certifications from HubSpot, a leader in the marketing and sales industries. You can earn these certifications for free through various courses as part of their Academy. This article will discuss several HubSpot marketing certifications and their benefits.
Jan 24, 2022
Marketing
Marketing Trends That Will Define Success in 2022
The landscape of marketing is constantly changing, and you’ll need to be up-to-date on those changes to make the biggest impact. There are several marketing trends that will define success in 2022, including video marketing, content marketing, analytics, and social media. The new year will also continue with a focus on customer needs rather than selling a product. Read on to learn more!
Jan 17, 2022
Marketing
Misconceptions About Marketing
Marketing isn’t always as cut-and-dry as you might think. There are several misconceptions about marketing swirling around today, including the idea that small businesses don’t need marketing and that you’ll see quick results when you do start marketing. Read on to learn about some common misconceptions surrounding marketing and why they’re not to be trusted.
Jan 10, 2022
Marketing
How To Get the Most Out of Video Marketing
Video marketing has become a mainstream strategy for businesses in almost every industry. Consumers often prefer videos, as they retain more information (95% retention) from a video as opposed to reading something in text format (10% retention). Marketers have also reported that using videos in their marketing strategy has generated more leads and helped customers better understand the offered products and services. These are only a few examples of the benefits of developing a great video marketing strategy. Creating video content can also humanize your brand, help with visibility, allow you to break into a different market, and more. Keep reading to get a deeper look into the modern-day video marketing strategy and learn how to get the most out of it.
Jan 3, 2022
Marketing
How You Can Improve Your Organic SEO
It can be difficult to get a high ranking on Google’s search engine results pages (SERPs) without the help of paid ads. The algorithm that Google uses to rank websites constantly changes, and no one has a completely perfect organic SEO strategy. Additionally, many companies invest a lot of money into SEO research, making your task even harder. With that said, there are several things you can do to improve your organic SEO strategy that doesn’t involve spending money. Check out these three simple steps you can take to rank better and increase website traffic ASAP.
Dec 27, 2021
Marketing
Why Digital Ads Are More Important Than Ever
Most businesses nowadays operate online or at the very least have some sort of an online presence. And that’s for a good reason. People spend large parts of their day scrolling through social media, chatting with friends, or looking up different topics on Google. That’s why if you want to get your company and product in front of its target audience, the best way to do that is by creating digital ads. Additionally, due to the COVID-19 crisis that we’ve all had to face, more and more people have started doing their shopping entirely online, which further emphasizes the need for digital marketing.
Dec 20, 2021
Marketing
How QR Codes Can Help Your Marketing Strategy
Nowadays, people use their phones at all times and for all sorts of tasks: talking to friends, posting on social media, shopping, listening to music, and many other everyday activities. Because of that, businesses are constantly on the lookout for ways to make themselves even more digital so that potential customers can access their products or services even faster.
Dec 13, 2021
Branding Strategy
How To Build a Strong Brand in 5 Simple Steps
Creating a brand is about much more than just designing a logo or coming up with a catchy slogan. The brand identity of your company is its “soul”. It represents what you stand for, why you do what you do, and how your business impacts the world. If you have a strong brand identity, your customers will be able to recognize you instantly through the way you deliver your messages and design your visuals. Building a brand identity can be challenging for business owners of all experience levels. Keep reading to learn about five simple steps that will help you create a strong, recognizable brand.
Dec 6, 2021
Social Media
5 Social Media Marketing Tips That Help Boost Sales
The number of people that use social media has been increasing for the past several years. As of 2021, there are about 3.78 billion active users of social media globally. If you’re not investing any time, effort, or resources into growing your brand’s presence on social media, you’re missing out on a huge market. Now is the time to start cultivating your social media marketing strategy. Check out the following social media marketing tips that will help you connect with leads and increase sales.
Nov 29, 2021
Marketing
Inbound vs. Outbound Marketing
Marketing strategies are constantly evolving and improving, and it’s essential to stay up to date. Two well-known strategies include outbound marketing and inbound marketing. These ‘strategies’ may be thought of as ‘concepts’, as they are overarching approaches to marketing as opposed to a specific tool or process. Both outbound and inbound marketing come with their own tools and tactics. Keep reading to learn about the differences between these strategies and familiarize yourself with the benefits of both!
Nov 22, 2021
Webflow
Why Build Webflow?
One of the services Madak provides is website development and management. It doesn’t matter what platform your company is currently using, Madak recommends switching to Webflow. Why Webflow? Webflow is convenient and easy for all users. Keep reading to find out why Madak suggests Webflow!
Nov 15, 2021
Marketing
Why Use Chatbots for Marketing
Phone calls are going out of style. An ever-growing number of consumers elect to get their inquiries answered online through text-based platforms rather than speaking directly to a human representative. This is where chatbots come in, as they allow you to provide your customers with prompt and efficient service at any time of day, and they help your marketing and sales teams catch a break. So how do chatbots work in marketing?
Nov 8, 2021
Graphic Design
Design Thinking
How do marketers, product designers, business strategists, and everyone else in your organization make decisions? There are a lot of different ways to come up with product ideas, generate marketing campaigns, and make executive business-altering decisions. Perhaps you use mountains of data to make the most statistically informed choices, or maybe you gather customer feedback and get advice right from the source. Though these methods have their merits, they can be drastically improved when you implement design thinking.
Nov 1, 2021
Marketing
‘Google My Business’ Best Practices
When using any tool, you want to employ the best practices to get the optimal use out of it. GMB is no different, there are several things you can do to rank higher in local search results and get more attention from potential customers.
Oct 25, 2021
Marketing
5 Reasons Why You Should Stay On Top of the Latest Marketing Trends
Like many things in the fast-paced world of business, the market changes frequently. This means that marketing trends change frequently as well. Though this has been true for as long as businesses have been marketing to customers, the relatively new addition of the internet to mainstream culture has caused marketing trends to come and go faster than ever.
Oct 18, 2021
Marketing
Tactics: What Is SEO Marketing?
Search engines are undeniably some of the most useful tools of the modern-day, and tens of thousands of searches are conducted every second. In this digital age of business, having an online presence is essential, especially when you’re trying to build brand awareness and market yourself effectively. Thankfully, search engines can help your business thrive if you know how to use them to your advantage! The content you post and your website will be endlessly overlooked unless you make an effort for it to be found—this is where SEO marketing comes in. Keep reading to learn more about what SEO is, why it matters, and how it can help you get more web traffic.
Sep 6, 2021
Branding Strategy
Target Audience: How to Define Your Specific Market
Unless you’re in the business of selling air or water, not everyone is going to be interested in your product or service. Though some may think of this as a disadvantage, having a specific market can actually prove to be helpful since you don’t have to worry about catering to every single person on the planet—only the people that might actually care. Keep reading to learn more about what a target audience is, why it matters, and a few strategies you can use to determine yours.
Aug 23, 2021
Branding Strategy
Design Basics: How to Know When to Rebrand
Though your brand is more than just your business name, logo, and overall design scheme, these aspects are crucial to guiding public perception. If the thoughts and emotions that people experience when thinking about your business are not in line with what you want them to be, it might be time to rebrand. Keep reading to get an understanding of why rebranding is so important for a growing business in an evolving market, and to learn about 6 reasons why you might want to rebrand.
Aug 9, 2021
Graphic Design
Creative Assets: 6 Types You Need for Your Content Marketing Strategy
A large part of creating a successful marketing strategy has to do with the content you produce. Humans are visual creatures, and when you add creative assets into your marketing campaigns, you engage with your leads and your customers in a more effective way. Keep reading to get an overview of 6 creative assets that are sure to improve your content marketing strategy.
Jul 26, 2021
Brand Messaging
Taking Your Brand Message to Social Media
Day after day, people are exposed to marketing through emails, social media posts, digital ads, and more. To stand out, your brand message has to be unique and impactful. Not only do you need to decide what your message is, but also how you want to share it to ensure that it doesn’t get lost in the crowd. Your brand messaging helps dictate how buyers and leads relate to your brand. This messaging can inspire, persuade, educate, entertain, and motivate. In the end, the goal is to get people interested in your products and services as well as your brand as a whole. This kind of support generates more loyal and long term customers. So, how do you get started with taking your brand’s message to social media? Keep reading to find out.
Jul 19, 2021
Madak
Madak Agency: Case Study - Windermere Real Estate
‘Windermere Stanwood and Camano Island’ is a regionally renowned real estate franchise, and sells properties in a beautiful, but lesser-known region of the Pacific Northwest. Our partnership centered around building a healthy lead generation stream by developing eye-catching creative assets, a laser-focused digital ad strategy, experiential local campaigns and outreach, and drawing in customers from nearby metro areas.
Jul 12, 2021
Branding Strategy
The Differences Between Brand, Brand Identity, and Branding
There are many terms in the field of marketing that may seem synonymous at first glance. Understanding the differences between similar terms is essential for the effective growth of your business and your brand. For example, many people may think of a company logo when they think of the word “brand”, but a logo is not synonymous with brand, branding, nor brand identity — it’s just a small piece of all of them.
Jul 5, 2021
Brand Messaging
5 Benefits of Competition in the Marketplace
Whether you’re an athlete trying to break a record, a growing entrepreneur trying to squeeze into a saturated market, or a well-established business trying to innovate, competition pushes us to perform better. It’s natural to want to avoid conflict, but facing challenges head on and embracing the good that comes from competition can lead to groundbreaking ideas and give you better insight into the strengths and weaknesses of your business. This article will cover five ways in which competition in the marketplace can raise the bar for your business, strengthen your brand, and give you a competitive advantage.
Jun 28, 2021
Marketing
Grow Your Bottom Line with Automated Marketing
Automating certain tasks in business can turn hours of work into minutes, and sometimes eliminate manual processes altogether. While completely hands-off automations are the perfect solution for the daily busywork that exists just to take up valuable company time, marketing often requires more human interaction and authenticity. So what does automating your marketing look like when you want to stay in direct contact with potential leads and create valuable content? Keep reading to get some insight into what marketing automation is, how it helps your business, and some tips on how to implement it.
Jun 21, 2021
UX/UI Design
What Is CX, and Why Does It Matter?
Customer Experience, also known as CX, is more than just a customer’s opinion of a product or service. Every single interaction that a customer has with your brand or business makes up the Customer Experience. This includes the first time someone discovers you through social media or a lead generation email, their satisfaction with the purchasing process and the product itself, and their interactions with customer service and support.
Jun 14, 2021
Strategic Planning
Build Your Business Through Strategic Thinking
You may know the terms “outside of the box thinking”, “creative thinking” and “lifelong learning”. These phrases are synonymous with having an open mind, a desire to understand and innovate, and a constant drive to know more. When someone with these traits is also logical, great at communicating, and goal oriented, they are an exceptional strategic thinker.
Jun 7, 2021
Marketing
Four Tools to Streamline Your Business
It is said that technology advances exponentially, meaning that it’s only going to evolve faster from this point forward. In the modern day, falling behind on the latest programs and software can cost you — a business needs to keep up with these changes to stay ahead of the crowd and on track for success.
May 31, 2021
Marketing
User-Generated Content
With the inundation of content from all types of advertisers, companies have to look for unique ways to stand out from the crowd. Consumers see hundreds, if not thousands, of ads every day, and they’ve become pretty numb to traditional marketing.
Jan 27, 2021
Marketing
Giving Constructive Feedback
Everyone’s a critic, right? Actually, yes—when it comes to marketing deliverables, everyone has the potential to give feedback, whether it’s for a new logo, a website design, or a digital ad.
Dec 11, 2020
Brand Messaging
Copywriting Tips
Good copy is like the last open outlet at the airport gate. It’s priceless. Even if you aren’t a trained copywriting pro, there are some simple but effective ways you can spice up your copy and grab potential customers’ attention. Here are a few helpful tips.
Nov 13, 2020
Social Media
Generating Content Ideas
Content creation is a must-have if you want to drive traffic, increase brand awareness, and put your company on the map. However, the thought of generating a steady stream of content for blog posts, social media, newsletters, and more can be overwhelming.
Nov 6, 2020
Webflow Development
Sitemaps And Wireframes
When it comes to web development, it can feel like there’s a lot of terminology to learn. For example, do you know the difference between sitemaps and wireframes?
Oct 16, 2020
Marketing
Phone Photography 101
Smartphone cameras have become quite sophisticated in recent years. The improvement of features, such as with the iPhone 11, has allowed the average person without a camera to take high-quality photos.
Sep 25, 2020
Social Media
8 Ways To Increase Audience Engagement
Have you ever made a post on your blog or business page only to receive a handful of views and comments? Well, you’re not alone.
Aug 31, 2020
Marketing
5 Simple Steps To Improve Local SEO
Local search engine optimization (SEO) is all about increasing your visibility as a local business to people using search engines nearby. Believe it or not, the online presence of businesses with physical locations or storefronts makes an impact on their in-store sales.
Aug 10, 2020
Graphic Design
The Importance Of Color Psychology In Marketing
The idea that colors impact moods, feelings, and behaviors isn’t new, but it’s good to revisit the importance of this concept in case you’re planning a brand refresh, or starting a new brand.
Jun 23, 2020
Graphic Design
Useful Tools For Both Novice And Expert Designers
A few weeks ago, we communicated the importance of graphic design and its role in the competitive business environment. We discussed how it’s one of the most important foundations of a company and is crucial for standing out, building trust, and effectively communicating with an audience.
Mar 16, 2020
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