The number of people that use social media has been increasing for the past several years. As of 2021, there are about 3.78 billion active users of social media globally.

If you’re not investing any time, effort, or resources into growing your brand’s presence on social media, you’re missing out on a huge market. Now is the time to start cultivating your social media marketing strategy. 

Check out the following social media marketing tips that will help you connect with leads and increase sales. 

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1. Focus on Your Audience

Who do you expect to appeal to and interact with on social media? Identifying a target audience is one of the most important aspects of creating a successful social media marketing strategy.

Narrow down the key characteristics of your current customer base to create some buyer personas that should be marketed to. Just like an author should write a novel with a certain audience in mind, your social media content should be created for a specific audience. 

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2. Optimize Your Platforms

Trying to maintain a presence on every social media platform can be time-consuming and overwhelming. Once you have an idea of your target audience, you can choose the social media platforms that will be the most effective for your marketing strategy. For example, if your customer base is mostly young adults and Gen Zers, you won’t want to prioritize creating content for Facebook.

Once you’ve chosen the most effective applications, you can look into the best way to optimize your content for that platform to ensure it performs as well as possible.

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3. Create and Share Original Content

The next step is to create content that’s impactful, engaging, and informative. Producing original content enables you to get engagement and gain followers. When you first start creating posts for your social media, try writing about different topics related to your business or your industry that might interest your audience.

There are many different effective social media marketing strategies, including following trends and memes and creating entertaining content that provides the consumer with additional value. 

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4. Promote User-Generated Content 

If people interact with/use your products or services and create their own content about it on social media, don’t shy away from sharing it or promoting it on your page. When other users engage with your brand and give it exposure, it increases your visibility, and perhaps even more importantly, improves your credibility as a business. 

This kind of authentic promotion is valuable, as most people tend to trust other people more than they trust a company.

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5. Invest in Advertisements

Having high levels of organic traffic is always the goal, but there’s nothing wrong with investing in some paid ads. Paid ads on social media will help increase your visibility and ensure that more people in your target audience are exposed to your brand. The more people that come across your social media pages and interact with your content, the more sales.

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The Bottom Line...

Using social media is a must for almost every marketing strategy. Billions of people use social media platforms such as Instagram, Twitter, TikTok, and YouTube every single day. If you don’t promote your brand on these platforms, then you aren’t marketing effectively. Follow the above tips to get started!