Brand awareness generally refers to how well customers recognize a specific brand or product based on its name or defining features. In other words, how many people are familiar with your brand and are able to remember it in the right circumstances?
Typically, the idea behind growing your brand awareness is to become a more well-known and authoritative figure in your industry. Companies with higher levels of brand awareness usually generate more sales, have more loyal customers, and can introduce new services/products more easily.
Boosting brand awareness is essential for any company that wants to grow and secure a position for itself in the market, as most people tend to “buy the name” rather than the product. In fact, 71% of consumers reported that they would like to recognize the name of a brand they purchase from. So, how can you boost your brand awareness? Keep reading to find out.
Show off Your Unique Personality
High brand awareness can’t exist unless you have a strong brand voice. Strong brands have a very particular image and a memorable personality that makes them stand out from others in their industry.
So when you create your brand image, don’t forget to let your creativity take the lead and make your differences clear. It’s not in your best interest to fit in with everyone else when you’re trying to attract attention in your industry.
Make Use of Content Marketing
The saying “content is king” gained popularity among marketers in the 1990s, and it still holds true. Putting out a consistent stream of high-quality content that’s valuable to your target audience can massively increase your brand awareness.
When you provide free value in the form of meaningful, informative, or fun articles or social media posts, your brand seems more credible and authoritative, meaning people will remember you. The search engine algorithms will remember you too.
Create Branded Materials
You can brand your materials both on and offline. Online, you can add your logo, company colors, and unique graphics to your weekly newsletters, email signatures, videos, social media posts, and any other content or marketing materials that you release. This ensures that whenever someone comes across something created by your brand, they know it’s you.
If you sell in stores or ship products, you can also brand your physical materials. Branded packaging and products can improve brand awareness, as the customer will see your logo every time they use your product, as will anyone that comes across your product or packaging in stores or on a delivery route.
Make Budget Space for Influencer Marketing
Influencers are the best brand ambassadors you could ask for when it comes to marketing on social media. The goal of this kind of marketing is to partner with an influencer with a large reach that is aligned with your brand.
It’s important to do research before working with an influencer to ensure their content is in line with your brand voice and your mission. Influencer marketing can be especially helpful when trying to appeal to a younger audience.