Business newsletters are a fantastic tool for marketing your business and building customer relationships. But as helpful as newsletters are, deciding what content they should include is a difficult task. The possibilities seem endless, and it’s hard to know where to start.  

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But don’t worry—we have the tips you need to create attention-grabbing newsletter content! Keep reading to get insight into why newsletters are beneficial and to learn four tips for creating captivating newsletter content. 

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Why Have a Newsletter?

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Before getting into some tips on how to create awesome newsletter content, it’s important to understand how newsletters can help your brand. Here are three reasons you should consider prioritizing this strategy.

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Build Brand Authority 

A newsletter can help your company build brand authority. Brand authority is the expertise that people believe your company has and can be thought of as the reputation your business holds based on your customers’ trust in you. 

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With newsletters, your company is putting out information regularly. If your customers find this information valuable and reliable, they begin to trust your brand and the information you provide. This builds brand authority, which helps you retain your trusting customers and acquire more newly inspired customers.  

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Get More Return for Less Money

Another benefit of newsletters is their relatively low cost. They are more affordable than other elaborate marketing campaigns like online advertising, so they can be especially helpful if your marketing department is on a tight budget.  

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In addition to being less expensive, email newsletters are highly successful. More than 30% of B2B marketers say that email newsletters are the best way to get leads. So, newsletters can bring you great results without breaking the bank.

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Foster Customer Relationships 

A newsletter is also a great way to keep subscribed customers engaged with your brand. Customers can quickly forget about a company they used, but a newsletter helps them stay engaged with your company beyond their first purchase. 

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Newsletters also help the subscribers feel connected to your company. As they read about your business values and other info, the subscribers get to know who you are and what’s going on behind the scenes, leading them to feel closer to your brand.

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So newsletters are clearly beneficial, but how do you create the captivating content you need to engage your subscribers? Here are four steps you can follow to build a great newsletter. 

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1. Set Goals

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The first thing you should do for your newsletter is set some content goals. Any good newsletter needs direction, and goals provide that direction. Without goals, you may end up working hard on a newsletter that doesn’t produce any specific results! 

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So, you need to decide what you want to accomplish. Are you trying to increase customer engagement? Do you want to bring more website traffic? Are you promoting a new product? 

Once you have some concrete objectives established, you can use them to direct what content you include in the newsletter. 

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2. Find Inspiration

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You may be out of ideas for how to make your newsletter interesting and engaging. That means it’s time to look for inspiration. Fortunately, there are many good examples of newsletters you can find online. 

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Additionally, try looking into some of your competitors’ newsletters to see what they’re doing well—you never know what inspiration you may get from them. You can also look outside your industry for more great ideas. 

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3. Create Catchy and Compelling Subject Lines

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When it comes to email newsletters, a good subject line can be the difference between 5 views and 500 views. If you want people to read the content you wrote, you’ll need a catchy subject line. 

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While there are many different ways to write good subject lines, we have a few tips to help you make your subject line compelling. 

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• Include humor 
• Keep the subject line short
• Be creative and try something new
• Make it personal with the subscriber’s name
• Use a call to action 

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With these tips in mind, you can write a subject line that is irresistible to your subscribers. 

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4. Keep Things Short and to the Point

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Finally, keep your newsletter short—your subscribers probably don’t want to read a five-page newsletter. And in this fast-paced world, they probably don’t have time, even if they wanted to! If you want subscribers to read through the entire newsletter, you will need to make it as short as possible while still including the crucial information for your message.  

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You should also try to stick to one key message. You don’t want to clutter the newsletter with chunks of unconnected information. Keeping things brief and succinct will captivate your readers at the start and encourage them to keep reading.  

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Final words

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A newsletter is a great way to build your brand authority and connect with your customers. If you want to implement a newsletter in your business, the experts at Madak are ready to help you strategize and create the content you need. Reach out to us today to explore your options!