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Social Media
June 13, 2022

How to Use Instagram Comments to Turn People Into Customers

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On an app with over two billion monthly users, it’s up to you if your Instagram profile stands out. Comments have become a powerful tool for boosting a brand’s online visibility and traffic, and the way you use them can make all the difference in your social media strategy.

Instagram comments are a great way to keep current customers invested and also to grow your audience. Engaging directly not only keeps your brand on people’s minds, but builds a sense of authenticity, motivating them to seek out your services.

Interacting with Instagram users will also give you a firsthand look into ways you can improve your products, mission, or messaging, along with insight as to how you can expand your reach on the platform.

If you want to take your social media engagement to the next level, here are some of the most effective ways to use Instagram comments to turn people into customers! 

Attracting the Right People

Appealing to your target audience is crucial for the success of any social media strategy, and Instagram comments are no exception. 

Connecting with influencers is the way to go if you want more attention from a specific demographic. Regularly commenting on their posts will put you on their radar along with the radar of their audience, who look to these Instagram users for brand suggestions. 

But one important thing to remember is that just because someone has a huge following doesn’t mean they’re a good fit for your business. Focus on influencers whose content is high-quality and who are established in your niche if you’re looking to convert their followers into paying customers! 

Engage with Your Audience 

One of the simplest ways to leverage Instagram comments for conversion is by replying directly to comments. 

A high response rate is important for your digital presence and will build a community of loyal customers. In fact, a 2021 Instagram Trends Research Study found that two in three people believe Instagram helps users build meaningful connections with brands.      

While some casual conversation won’t necessarily boost conversion rates overnight, it will portray your brand as one that’s friendly, trustworthy, and approachable, leading to a strong base in the long run

Capitalize on Meaningful Instagram Comments

The more people comment on your Instagram posts, the more opportunities you have for reaching new customers. However, the downside to an overabundance of comments is that it becomes harder to figure out which engagement is truly valuable for promoting your business.

Your audience should always have access to comments which are meaningful or helpful, and Instagram’s pinning feature allows you to do just that. 

Pinning gives users control over which comments remain visible on followers’ feeds and at the top of the comment log. For example, pinning a comment raving about your product will give viewers a positive impression of your brand, while one that resolves a frequently asked question will show your dedication to customer experience.

You can also hide offensive comments or spam to keep your feed clean. 

Interact With Other Instagram Accounts

Believe it or not, you can venture beyond your own Instagram profile to attract more customers! 

Leaving insightful or useful comments on posts by other businesses or influencers will build your network and visibility across the Instagram community. The same can also be said for commenting on posts pertaining to your industry, or even causes your brand supports. 

Like Comments to Quickly Connect

Although replying to comments should be a key focus of your social media strategy, it’s unrealistic to assume you’ll be able to respond to every single one.

If new or existing customers comment on your post, simply “liking” their comments is a fast, effective way to show your engagement on the platform. It’s also a good way to generate more hype surrounding your business. 

After all, who doesn’t want to receive a notification from their favorite brand?

Show Your Business’ Personality in Conversations

Sounding robotic or sales-y is an easy trap to fall into when promoting your business online. What’s not easy is making potential customers feel like their interaction is special or unique.

The voice of your brand can make or break whether or not new people engage with your content, so always be personable in the comments.

Scratching beneath the surface will make people feel good about their interaction and will motivate them to give you their support. It’ll also give them something to talk about with their friends, triggering some classic word-of-mouth marketing.

Move Private Conversations to Direct

If a user’s comment requires a one-on-one response, move it to the DMs!  

Direct Messaging is an opportunity to engage with prospects privately in the event that they request certain information or have a concern related to customer support. To do so, instead of tapping “reply” to a comment, select “message.” 

Taking the time to DM will shine a positive light on your brand and is more likely to result in that person’s business! 


Instagram can be a major asset to your business’s social media presence. And with the right engagement strategies in place, you can easily leverage comments for more business and higher conversion rates.