5 min read
5 Simple Steps To Improve Local SEO
Share
Local search engine optimization (SEO) is all about increasing your visibility as a local business to people using search engines nearby. Believe it or not, the online presence of businesses with physical locations or storefronts makes an impact on their in-store sales. Think of all the times you’ve looked up the hours for a restaurant down the road. That’s just one example of SEO that is in complete control of the owner and costs nothing to maintain. If you’re looking for more brand exposure, traffic to your website, and sales as a local business, here are some tips to improve your local search engine optimization (SEO).
While there are many SEO practices that are very technical, we’ll show you some simple steps to improve search rankings for your area today!
1) Optimize Your Google My Business (GMB) Listing
Optimizing your GMB listing is one of the simplest and most effective ways to rank on Google Maps and local Google Search results. This involves adding photos, posting updates, getting reviews, and having accurate and up-to-date hours and contact info. In order to access your Business Profile and optimize it, you need a Google My Business account. Once you provide all of the required information to set it up, that information will be added to your business profile and appear on Google Search local results, the Google Search Knowledge Panel, and Google Maps.
2) Manage and Respond to Reviews
Encouraging happy customers to give reviews will help with your Google My Business listing. Reviews can influence your Google search and Maps ranking. Google also states that responding to reviews is important too, as it “shows that you value your customers and the feedback that they leave about your business.” There are several effective, and proven successful ways to encourage customers to write reviews, such as creating and sharing a link for your customers to write reviews. Additionally, having good reviews will encourage more people to buy from you. According to BrightLocal’s 2017 Local Consumer Review Survey, 85% of customers believe online reviews as much as personal recommendations.
3) Optimize Your Website For Mobile
A mobile-friendly website is crucial because more than half of global website traffic comes from mobile devices. Google prioritizes mobile page load speed when ranking websites for searches, which is significant since most website traffic comes through Google. A study from Acquisio showed that 75% of all mobile searches with local intent lead to in-store visits within 24 hours. Below is a list of online tools that can help you determine if your website is mobile-friendly:
4) Target Local Keywords
Be sure to use keywords and phrases on your website that are relevant to local customers. A useful tool for finding keywords and how many searches they get is Google’s Google’s own Keyword Planner. Once you have your keywords, use them in your meta content, copy, and URLs. Furthermore, you can include mentions of landmarks and hotspots in your content. Another great way to target local keywords is to create content based on local stories or events. Writing blogs that speak or relate directly to local issues can be a great way to capture local customers’ attention.
5) Utilize Online Business Directories
Online business directories are websites like Yelp and YellowPages, but there are many more. Getting your business name, address, and phone number into these directories helps visibility and also boosts your local SEO. Some listings may even show reviews taken from other local sites while crawling the web. Similar to Google My Business, make sure to include the following basics:
- A link to your website
- Business name, address, and phone number
- A good description of your business
- Quality photos of your business’s location and/or team members.
While we don’t offer SEO as a direct service at Madak, we do keep SEO top-of-mind when developing websites for our clients, as well as Local SEO when working with small businesses on developing an online marketing strategy. As a part of our Services, we do a complete online audit of your business, and provide recommendations to jumpstart your marketing. Have a question? Get in touch with us.
Related Blogs
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostru.
Creative Assets: 6 Types You Need for Your Content Marketing Strategy
A large part of creating a successful marketing strategy has to do with the content you produce. Humans are visual creatures, and when you add creative assets into your marketing campaigns, you engage with your leads and your customers in a more effective way. Keep reading to get an overview of 6 creative assets that are sure to improve your content marketing strategy.
Taking Your Brand Message to Social Media
Day after day, people are exposed to marketing through emails, social media posts, digital ads, and more. To stand out, your brand message has to be unique and impactful. Not only do you need to decide what your message is, but also how you want to share it to ensure that it doesn’t get lost in the crowd. Your brand messaging helps dictate how buyers and leads relate to your brand. This messaging can inspire, persuade, educate, entertain, and motivate. In the end, the goal is to get people interested in your products and services as well as your brand as a whole. This kind of support generates more loyal and long term customers. So, how do you get started with taking your brand’s message to social media? Keep reading to find out.
Madak Agency: Case Study - Windermere Real Estate
‘Windermere Stanwood and Camano Island’ is a regionally renowned real estate franchise, and sells properties in a beautiful, but lesser-known region of the Pacific Northwest. Our partnership centered around building a healthy lead generation stream by developing eye-catching creative assets, a laser-focused digital ad strategy, experiential local campaigns and outreach, and drawing in customers from nearby metro areas.
Reimagine Your Digital Impact
Transform your website, pitch decks, sales collateral and more, all with transparent, upfront, pricing.