5 min read
‘Google My Business’ Best Practices
Share
When using any tool, you want to employ the best practices to get the optimal use out of it. GMB is no different, there are several things you can do to rank higher in local search results and get more attention from potential customers.
Be Thorough
It’s important to fill out every section when you’re creating your profile. This includes basic things like your business’s name, address, contact information, website, and hours of operation. These pieces of information are absolutely necessary and should be easy to fill out. There are also sections in which you select your categories and attributes, outline your products and services, fill out a “from the business” description, and are able to ask and answer questions about your business.
Two sections that you should consistently check on are reviews and consumer-generated questions. These are the areas in which you can interact and engage with customers, and they both go a long way towards increasing your ranking and making you seem reputable and appealing to people that view your Google listing.
Add Photos and Other Media
According to Google, “businesses with photos are more likely to receive requests for driving directions to their location, as well as clicks through to their websites,” meaning that you should definitely upload some images to your profile to improve your online presence.
You should include everything you can, including a logo, a cover photo, a profile photo, and images of your store and products. This step should not be taken lightly, as images make your profile more engaging and make it easier for people to get a sense of who you are and what you offer.
Take Advantage of the Reviews Section
Reviews can make or break your business, and good reviews can drastically improve your online presence, not to mention push people through your doors. A good way of encouraging positive reviews is by responding to them. You can show your appreciation for good reviews by thanking people for their business and asking them to come again, which makes that review more visible and also prompts others to make positive reviews.
If you get negative reviews, you should respond to those too. The way you handle criticism and negativity can have a big effect on the people that read through your listing. Genuinely apologizing for a negative experience and trying to solve an unsatisfied customer’s problem is a good course of action, as it shows that you take people’s opinions seriously and are committed to making customers happy.
How Google My Business Can Help Your Online Presence
Thanks to zero-click searches, your GMB profile might be the only thing that people see when they make a search related to your business, so making it as high-quality as possible is in your best interest. In fact, it is reported that a whopping 50% of searches end without a click on a search result. Putting your most important information out where it can be seen by consumers with little effort on their part is a great marketing tactic that should be taken advantage of to the full extent.
The Bottom Line..
With a great GMB profile, you can also rank higher in local results. For example, if you own an Italian restaurant and have three local competitors, you can become more visible online with a higher ranking, which can be achieved with a thoroughly filled-out profile, photos, and positive customer reviews. A higher ranking means more engagement and more business!
Related Blogs
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostru.
Tactics: What Is SEO Marketing?
Search engines are undeniably some of the most useful tools of the modern-day, and tens of thousands of searches are conducted every second. In this digital age of business, having an online presence is essential, especially when you’re trying to build brand awareness and market yourself effectively. Thankfully, search engines can help your business thrive if you know how to use them to your advantage! The content you post and your website will be endlessly overlooked unless you make an effort for it to be found—this is where SEO marketing comes in. Keep reading to learn more about what SEO is, why it matters, and how it can help you get more web traffic.
Target Audience: How to Define Your Specific Market
Unless you’re in the business of selling air or water, not everyone is going to be interested in your product or service. Though some may think of this as a disadvantage, having a specific market can actually prove to be helpful since you don’t have to worry about catering to every single person on the planet—only the people that might actually care. Keep reading to learn more about what a target audience is, why it matters, and a few strategies you can use to determine yours.
Design Basics: How to Know When to Rebrand
Though your brand is more than just your business name, logo, and overall design scheme, these aspects are crucial to guiding public perception. If the thoughts and emotions that people experience when thinking about your business are not in line with what you want them to be, it might be time to rebrand. Keep reading to get an understanding of why rebranding is so important for a growing business in an evolving market, and to learn about 6 reasons why you might want to rebrand.
Reimagine Your Digital Impact
Transform your website, pitch decks, sales collateral and more, all with transparent, upfront, pricing.