5 min read
Madak Agency: Case Study - Windermere Real Estate
Share
‘Windermere Stanwood and Camano Island’ is a regionally renowned real estate franchise, and sells properties in a beautiful, but lesser-known region of the Pacific Northwest. Our partnership centered around building a healthy lead generation stream by developing eye-catching creative assets, a laser-focused digital ad strategy, experiential local campaigns and outreach, and drawing in customers from nearby metro areas.
Strategize
Windermere aimed to strengthen their local ties and grow their customer base in surrounding regions. First, working with management over the course of two years, we developed internal processes and collateral for recruitment, sales, budgeting, and opportunity identification. With a healthy internal foundation in place, we zeroed in on sales and lead generation in order to build two campaigns; one to strengthen their position locally, and a second to reach new audiences regionally.
Create
A brand identity is more concrete and tangible, and you get to choose how you want to design it. It is often thought of as a form of visual communication and includes things like logos, company colors, fonts and typography, website design, trends in your social media graphics, and packaging design. All of these physical and visual aspects make up your brand identity and help people identify your brand and distinguish you from your competitors.
Consistency in brand identity across all platforms is key, as it makes you more recognizable, memorable, and dependable. Aligning your visual identity with your business’s mission, goals, and values helps mold perception and show your unique personality. This outward expression of identity helps to build your narrative, as textures, shapes, colors, and so many other aspects of design can have an effect on people’s perception of your brand.
Activate
To increase local brand recognition we set up several community sponsorships, and opened a process for donation requests to find opportunities for Windermere to participate in community events. We also kickstarted a local newsletter and market report to attract inbound clients. Finally, we used digital ads targeting the Seattle and Bellevue markets to earn viewership for our strong local presence. Now, agents are able to show their current clients concrete sales and show potential future clients the allure of the Stanwood/Camano region.
View Entire Case Study
Related Blogs
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostru.
.webp)
5 Reasons to Conduct a Marketing Audit
If you’ve ever shown up to your business’s marketing team meeting and left feeling confused about what exactly you’re hoping to accomplish in the upcoming quarter, it may be time for a marketing audit. This type of audit is an investigative analysis of a business’s entire marketing system, spanning from formulation and resource management all the way to final implementation and effectiveness. There are many reasons why a growing business should conduct a marketing audit sooner rather than later. Read on to explore how these analyses can boost your business.
How to Build Your Personal Brand Like a Project Manager
Having a personal brand is essential to your professional success because it communicates who you are, what your specialty is, what principles structure your life, and what people can expect from you. Presenting a clear and cohesive message about your goals, your passions, and what you are trying to accomplish can attract the right people to you, no matter your area of expertise. Project managers excel at identifying strengths and potential roadblocks and ensure that their team reaches important goals in the most efficient way possible. In other words, there’s a lot to learn from them! Keep reading to learn how to build your personal brand like a project manager.
How to Use Instagram Comments to Turn People Into Customers
On an app with over two billion monthly users, it’s up to you if your Instagram profile stands out. Comments have become a powerful tool for boosting a brand’s online visibility and traffic, and the way you use them can make all the difference in your social media strategy. Instagram comments are a great way to keep current customers invested and also to grow your audience. Engaging directly not only keeps your brand on people’s minds but builds a sense of authenticity, motivating them to seek out your services. Interacting with Instagram users will also give you a firsthand look into ways you can improve your products, mission, or message, along with insight as to how you can expand your reach on the platform. If you want to take your social media engagement to the next level, here are some of the most effective ways to use Instagram comments to turn people into customers!
Reimagine Your Digital Impact
Transform your website, pitch decks, sales collateral and more, all with transparent, upfront, pricing.