5 min read
Madak Agency: Case Study - Windermere Real Estate
Share
‘Windermere Stanwood and Camano Island’ is a regionally renowned real estate franchise, and sells properties in a beautiful, but lesser-known region of the Pacific Northwest. Our partnership centered around building a healthy lead generation stream by developing eye-catching creative assets, a laser-focused digital ad strategy, experiential local campaigns and outreach, and drawing in customers from nearby metro areas.
Strategize
Windermere aimed to strengthen their local ties and grow their customer base in surrounding regions. First, working with management over the course of two years, we developed internal processes and collateral for recruitment, sales, budgeting, and opportunity identification. With a healthy internal foundation in place, we zeroed in on sales and lead generation in order to build two campaigns; one to strengthen their position locally, and a second to reach new audiences regionally.
Create
A brand identity is more concrete and tangible, and you get to choose how you want to design it. It is often thought of as a form of visual communication and includes things like logos, company colors, fonts and typography, website design, trends in your social media graphics, and packaging design. All of these physical and visual aspects make up your brand identity and help people identify your brand and distinguish you from your competitors.
Consistency in brand identity across all platforms is key, as it makes you more recognizable, memorable, and dependable. Aligning your visual identity with your business’s mission, goals, and values helps mold perception and show your unique personality. This outward expression of identity helps to build your narrative, as textures, shapes, colors, and so many other aspects of design can have an effect on people’s perception of your brand.
Activate
To increase local brand recognition we set up several community sponsorships, and opened a process for donation requests to find opportunities for Windermere to participate in community events. We also kickstarted a local newsletter and market report to attract inbound clients. Finally, we used digital ads targeting the Seattle and Bellevue markets to earn viewership for our strong local presence. Now, agents are able to show their current clients concrete sales and show potential future clients the allure of the Stanwood/Camano region.
View Entire Case Study
Related Blogs
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostru.
How to Build Team Connections While Working Remotely
Despite the benefits that come with working remotely, it’s not faultless—it can be difficult for colleagues to make meaningful and collaborative connections when a screen is always separating them. With the shift to remote and hybrid working environments over the past several years, businesses of all sizes are wondering how to build and maintain strong team connections remotely. Keep reading for a brief overview of why building connections at work is so important and how to make sure you and your team members can do so even when you can’t be face-to-face.
How to Make Time for Professional Development
Making time for professional development is essential to support your long-term success. This can be a daunting task for many of us, as the modern professional world is undoubtedly a busy one. There’s always something that needs doing, and when you add all of the responsibilities from your personal life on top of that, it seems like there’s almost no time left. Keep reading to get a better understanding of what professional development is, why it’s so important, and how to prioritize it even with a busy schedule.
How to Boost Brand Awareness
Brand awareness generally refers to how well customers recognize a specific brand or product based on its name or defining features. In other words, how many people are familiar with your brand and are able to remember it in the right circumstances? Typically, the idea behind growing your brand awareness is to become a more well-known and authoritative figure in your industry. Companies with higher levels of brand awareness usually generate more sales, have more loyal customers, and can introduce new services/products more easily. Boosting brand awareness is essential for any company that wants to grow and secure a position for itself in the market, as most people tend to “buy the name” rather than the product. In fact, 71% of consumers reported that they would like to recognize the name of a brand they purchase from. So, how can you boost your brand awareness? Keep reading to find out.
Reimagine Your Digital Impact
Transform your website, pitch decks, sales collateral and more, all with transparent, upfront, pricing.