Marketing insights, advice, and trends

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Your Roadmap to Creating an Effective Website

Creating an effective website is not just about aesthetics; it's a strategic journey that involves thoughtful planning and execution.

Webflow Development

Latest Articles

How We Built a Full Brand in 14 Days for GBA (Gut-Brain & Axis)

Branding Strategy

Building Better Digital Experiences With Webflow

Branding Strategy

Why Most Brands Struggle to Communicate Clearly

Branding Strategy

When Rugby Alumni Step Up, Teams Rise

Madak

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What is a Digital Foundation?

Marketing is simple…but not one size fits all.

Madak

MLK Day

This week’s Madak Monday is about leaving space, to reflect and celebrate a man who did so much.

Are You Ready to Soar in 2024?

In 2023, the Madak team focused on practicing what we preach. We tell brands all the time that “sometimes you need to go slow to go fast”. We spent time slowing down, working on the small wins that helped build a foundation that supports our growth!

Strategic Planning

Madak Monday Wrapped (Best of 2023)

This week, we review our top 10 posts from 2023

Madak

The Power of Personalization in Marketing

One strategy in marketing that has consistently proven to work, and one that I have personally witnessed change the way you connect with your audience, is personalization.

Marketing

Your Branding Should Evolve

Did you notice Crumbl’s new branding? We did, let’s talk about it.

Branding Strategy

Your Roadmap to Creating an Effective Website

Creating an effective website is not just about aesthetics; it's a strategic journey that involves thoughtful planning and execution.

Webflow Development

Cracking the Code: B2B Web Design vs. B2C Web Design

Welcome to the wild world of web design, where creativity meets strategy, and user experience is paramount. But did you know that not all websites are created equal? In fact, the approach to web design can be drastically different for B2B and B2C websites.

Webflow

AI Tools You Should Be Using

In a matter of months, we've witnessed the change of AI from a passing trend to an integral part of our day-to-day. As AI becomes a larger part of our lives, our journey forward involves not just adapting, but embracing the incredible possibilities it brings.

Marketing

Logo Do’s and Don’ts

“Ok, but where do I put the logo?” If you’ve ever slapped your logo on a post and called it good enough (we’ve all done it) this blog is for you! I’ll review some of the most common mistakes I see in logo usage and discuss some guidelines to keep in mind when adding your logo to collateral.

Graphic Design

Don’t Fear Content Creation

The world of content marketing can be spooky and sometimes anxiety-inducing. Content marketing is full of terrifying what-ifs, very few perceivable safety nets, and often a consistent fear of audience reception. But, Marketers shouldn’t be worried about rocking the graveyard with their bone-chillingly clever ideas or exploring content creation!

Marketing

Technical SEO vs. Content SEO

SEO is an organic channel of marketing, much like social media, that can drive traffic to your website. A website that ranks high on Google is typically seen as trustworthy by users, and Google rewards trustworthy content and sites.

Marketing

Reimagine Your Digital Impact

Transform your website, pitch decks, sales collateral and more, all with transparent, upfront, pricing.