Marketing insights, advice, and trends
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Top Video Marketing Channels to Grow Your Business
People like to be engaged with the content they consume, and videos are the king of engagement. Video marketing is becoming increasingly important as video-based platforms rise in popularity and younger generations turn to videos for information and advertisements. Some recent studies even state that a significant portion of Gen-Z prefers to see ads in short-form video format. As a marketer, you likely already know that one of the best ways to capture your audience’s attention and grow your business is with entertaining, informative, high-quality, and easily digestible video content. In this article, we will talk about the best video marketing channels and how they can help you grow your business.
Why Madak Uses StoryBranding
In the best-selling book Sapiens: A Brief History of Humankind by Yuval Noah Harari, he calls humans “storytelling beings.” For centuries, our ancestors have been sharing stories with each other in one form or another. First, stories were only shared by word of mouth, then with paintings and symbolic art, and then through the written word. Our love for stories hasn’t changed, though we may consume them differently in the modern day. We watch movies and TV shows, read books and blogs, and even consume stories through social media platforms such as YouTube and TikTok. Humankind’s love for stories can also be a very effective tool for marketing. Businesses and marketing agencies everywhere — Madak included — use a story framework to connect with their target audiences and grow their brand. This article will give insight into why we use StoryBranding at Madak, how we do it, and what inspired us to start.
6 Effective Ways to Automate and Grow Your Business
Automation is more readily available than ever before. There are numerous ways you can go about automating your business, especially your marketing tasks. You can easily schedule emails that will be sent whenever you want, follow up on abandoned cart leads, coordinate all tasks between your different team members, and much more. This is all thanks to the many new project management tools that are available. Even though most people know about these automation opportunities, not everyone chooses to use them. Instead, many people opt for the traditional, well-known way of doing things. This means they’re missing out on incredible opportunities to save money, time, and effort! This article will present you with six effective ways to automate your business that aren’t overly complicated to implement and will provide you with numerous benefits. Let’s get started!
Why Madak Creates Brand Guides
Every day we scroll past an almost unbelievable amount of content on the internet. Articles, social media posts, videos, and infographics are around every corner. We are literally surrounded by information; however, we only remember a very small amount of it. Regardless of how consistent you are with posting content, sending out emails, and updating your site, most users who come in contact with your brand won’t remember it for long. So, the question is, how can you get people to remember you and start recognizing your business when they come across it? How can you get users invested in your company and actually pay attention to the content you share? One of the best ways to ensure your brand is identifiable, memorable, and consistent is by creating a brand guide, which is why at Madak, we create brand guides for clients as part of our creative and branding service. But what is a brand guide, and how can it help you stand out? Keep reading to learn more!
These 4 Trends Are Changing the Future of Content Marketing
Although trends have a reputation for being short-lived, these four content trends are taking marketing to an entirely new level through intentional, individualized audience experiences. We are seeing brands meet their fullest potential by fully embracing an authentic and valuable web presence. Four notable tools are redefining what it means to connect with your audience and maximize your marketing efficiency. This blog will cover the importance of utilizing user-generated content, implementing personalized content, taking on the value over volume strategy, and how you can do all that while combatting content chaos. Let’s dive in!
Why Madak Uses Figma
The cloud-based design tool, Figma, enables collaboration and group sharing so everyone has access to important projects. Figma is a go-to tool for Madak, as it provides a multitude of features that make website creation and interface design more productive. It also helps different team members stay on the same page no matter where they’re working from! Keep reading to learn about some of the biggest reasons Madak uses Figma and to get insight into how this tool can empower your own team.
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How to Generate More Leads with YouTube
Since its creation in 2005, more people have visited YouTube than almost any other site on the Internet. YouTube comes in just behind Google for most web traffic in the world, and users watch over 1 billion hours of content every day. The age, identity, and geographic location of YouTube’s viewer base are extremely varied, so it is a prime place to market and produce content about your business. With YouTube, the possibilities are endless when it comes to spreading the word about what you and your business can offer consumers. Keep reading to learn how to generate more leads with this famous video platform!
Why Madak Uses Email Automation
Sometimes sending a mass email can feel like sending a message into a dark void, hoping someone is there to hear it on the other side. Without the right tools, it’s difficult to know how many people are actually engaging with your emails, not to mention who is engaging with your emails. This is why Madak uses HubSpot email automation to craft well-written emails and keep track of how our marketing content is reaching our audience. Continue reading to learn about the benefits of using email automation and how Madak can help you set up your very own email automation with the help of HubSpot.
How to Create Captivating Newsletter Content
Business newsletters are a fantastic tool for marketing your business and building customer relationships. But as helpful as newsletters are, deciding what content they should include is a difficult task. The possibilities seem endless, and it’s hard to know where to start. But don’t worry—we have the tips you need to create attention-grabbing newsletter content! Keep reading to get insight into why newsletters are beneficial and to learn four tips for creating captivating newsletter content.
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5 Reasons to Conduct a Marketing Audit
If you’ve ever shown up to your business’s marketing team meeting and left feeling confused about what exactly you’re hoping to accomplish in the upcoming quarter, it may be time for a marketing audit. This type of audit is an investigative analysis of a business’s entire marketing system, spanning from formulation and resource management all the way to final implementation and effectiveness. There are many reasons why a growing business should conduct a marketing audit sooner rather than later. Read on to explore how these analyses can boost your business.
How to Build Your Personal Brand Like a Project Manager
Having a personal brand is essential to your professional success because it communicates who you are, what your specialty is, what principles structure your life, and what people can expect from you. Presenting a clear and cohesive message about your goals, your passions, and what you are trying to accomplish can attract the right people to you, no matter your area of expertise. Project managers excel at identifying strengths and potential roadblocks and ensure that their team reaches important goals in the most efficient way possible. In other words, there’s a lot to learn from them! Keep reading to learn how to build your personal brand like a project manager.
How to Use Instagram Comments to Turn People Into Customers
On an app with over two billion monthly users, it’s up to you if your Instagram profile stands out. Comments have become a powerful tool for boosting a brand’s online visibility and traffic, and the way you use them can make all the difference in your social media strategy. Instagram comments are a great way to keep current customers invested and also to grow your audience. Engaging directly not only keeps your brand on people’s minds but builds a sense of authenticity, motivating them to seek out your services. Interacting with Instagram users will also give you a firsthand look into ways you can improve your products, mission, or message, along with insight as to how you can expand your reach on the platform. If you want to take your social media engagement to the next level, here are some of the most effective ways to use Instagram comments to turn people into customers!
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