Atavus needed a clear and concise path to take their product to market, through their digital presence and brand messaging
Atavus came to Madak to streamline their website, and eventually left with a host of useful business tools. Atavus had a product that was already positioned for success, especially amongst the changing conversation around player health and safety in football and other contact sports. What they needed was a clear and concise path to take their product to market, through their digital presence and brand messaging.
Madak created a new streamlined website and produced informative new videos. We even helped them develop some parts of their product, including their tackle assessment tool. Madak also synthesized a clear and concise pitch deck to present its product to decision-makers in athletic departments at all levels.
With new assets in hand, Atavus went on to land and expand to bigger college football programs, including the University of Oklahoma, the University of Texas, and Rutgers University. They also continue to generate leads through email marketing campaigns and expanded social media presence. Madak also helped them develop internal processes for onboarding to standardize their team training and guide them into a successful future.