Seattle NBA Fans

The Goal

Seattle has been without an NBA team since the Sonics left in 2008, but the fan base never went away. Seattle NBA Fans formed to unite those fans, businesses and civic leaders ahead of a possible expansion team. The movement had a strong brand and message from its own creative team, but no website that could show how many people stood behind it. It needed a site that could launch quickly, grow as supporters joined, and stay easy for volunteers to update as expansion news broke.

What We Did

• Website Design & Build: Donated our services to plan the information architecture, design the site in Figma and build it in Webflow, going from kickoff in November 2024 to launch in January 2025.
• Supporters Directory: Built a single CMS collection with tabs for Businesses, Individuals, Operations and Board of Advisors, so one entry can appear in the right place. It's designed to scale to hundreds of names.
• Mission Section: Added pop-ups for the movement's four pillars (Unify, Showcase, Celebrate and Welcome) so visitors can learn more without leaving the page.
• News & Events: Built "Our Analysis" and events sections the team can update as expansion news develops.
• Calls to Action: Added Shop, Volunteer, Contribute and Host buttons that connect fans to ways to get involved, with contributions running through HubSpot.
• Launch & Handoff: Moved the domain, set up editor access for the volunteer team and recorded a video showing them how to edit the site.

The Impact

Seattle NBA Fans launched its new website about ten weeks after kickoff, with the design and build donated by Madak, giving the movement a home base before expansion talks heated up. The supporters directory now shows around 100 participating businesses alongside individual fans, the operations team and the board, which makes the movement's reach visible at a glance. Because every supporter lives in one CMS collection, adding a new name takes minutes rather than a redesign. With the site in place, the volunteer team can focus on events, partnerships and making the case that Seattle is ready for the NBA.