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Challenge

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/ Unique marketplace as the first global app community
/ Needed stronger cohesive brand identity & strategy
/ Execute branding throughout all content
/ Mobile-dominated content
/ Apps had individual brand identities
/ Needed landing pages for each app

Solution

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/ Designed a new look for Loyal from top to bottom

/ Worked on brand strategy for both Loyal & their apps

/ Designed a new website from scratch

/ Developed new content for the website

/ Begin incorporating individual app branding with Loyal branding

/ Transformed their investor pitch deck

Highlights

/ Expanded brand book for Loyal

/ Brand guides for three featured individual apps

/ Over 100 individual app pages created for digital advertising & social media

Highlights

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