Sports Commission
Seattle Sports Commission
6x Increase in website users during Sports star
Seattle Seawolves
Securing the highest renewal rate since in the team’s inaugural season
- 83%
- Season Ticket Renewals
- 5X
- Return on Ad Spend
- 61%
- Per Click Savings
- Industry
- Major League Rugby
The challenge
Through our ad campaigns to drive awareness and email marketing campaigns, we’ve managed to secure an 83% season ticket renewal rate; the highest renewal rate since in the team’s inaugural season in 2018. We also managed to drive the cost-per-click engagement down 61% from $1 to $.39.
- Refine their marketing strategy
- Focus on email marketing and digital advertising for individual game and season ticket sales
- Expand and define the ‘Seawolves Academy'
Our approach
- Develop photo, video, and creative assets to drive digital ads and email marketing
The results
- Secured an 83% season ticket renewal rate; the highest renewal rate since 2018
- Drove the cost-per-click engagement down 61% from $1 to $0.39
View Website · View Landing Page · Read the story in the Goff Rugby Report
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