.webp)
.svg)
August 1, 2022
Fan Re-Engagement Campaign Helps Fuel Seawolves Comeback
Read Article
Seattle Seawolves
Seattle Seawolves
Securing the highest renewal rate since in the team’s inaugural season
Jump to results
Services
Brand Strategy
Business Operations
Strategic Planning
Paid Media
Webflow Websites
Creative & Branding
HubSpot
CRM Management
Business Operations
Strategic Planning
Paid Media
Webflow Websites
Creative & Branding
HubSpot
Jump to results
Challenge
The Seawolves recently enlisted Madak to help them continue to refine their marketing strategy. The Seawolves have been focused specifically on selling tickets to games, renewing season ticket holders, and expanding their player development programs. We decided to focus on email marketing and digital advertising for individual game and season ticket sales, while expanding and defining the ‘Seawolves Academy,’ a training and development program for second string players.
Solution
Our main creative task with The Seattle Seawolves has been the development of photo, video, and creative assets to drive digital ads and email marketing. Developing and compiling these initiatives was a smooth process with a solid design foundation already in place.
Highlights
Through our ad campaigns to drive awareness and email marketing campaigns, we’ve managed to secure an 83% season ticket renewal rate; the highest renewal rate since in the team’s inaugural season in 2018. We also managed to drive the cost-per-click engagement down 61% from $1 to $.39. Our contact with The Seawolves is ongoing, and we plan to engage plans for their Academy as we approach the season in 2022.
83%
Season Ticket Renewals
5X
Return on Ad Spend
61%
Per Click Savings
Highlights
More work
View all work
.png)
United States Rugby Foundation
United States Rugby Foundation
DeWilde Rugby Fields
DeWilde Rugby Fields
Dipak
Dipak
.webp)
Loyal
Loyal
Ready to make your project come to life?
Let's chat