Rugby Americas North

The Goal

Rugby Americas North oversees rugby across 21 member unions, from Canada, the U.S. and Mexico to the Bahamas, Jamaica and Trinidad & Tobago. Its WordPress website struggled to handle teams, fixtures, tournament results and news, and its logo needed a modern update that wouldn't lose its recognition in the rugby community. RAN needed a brand and website that could serve English, Spanish and French speakers and that a small staff could keep current through a busy competition calendar.

What We Did

• Roadmap & Strategy: Built a strategic roadmap and reviewed RAN's strategic plan to guide the brand and website work.
• Logo & Brand Book: Led a brand exploration and modernized the RAN logo, then delivered 24 logo variations and a brand book.
• Website Design & Build: Designed in Figma and built a Webflow website with English, Spanish and French versions, and moved RAN's news archive over from WordPress.
• Competitions & Results: Built CMS collections for teams, matches, tournaments, fixtures and results, including XVs and Sevens pages, a competition calendar and an archive.
• Member Graphics: Created a map of member locations, flags for all 21 members and visiting nations, member and partner logos, and an organization chart.
• Launch & Handoff: Added privacy, terms and cookie policies, set up Google Analytics, trained RAN's team and transferred the site to RAN's own Webflow account.

The Impact

Rugby Americas North now has one modern home for all 21 of its member unions, in English, Spanish and French. Fixtures, results and news live in easy-to-update collections, so RAN's staff can post a match result or a new tournament without a developer, saving time and improving accuracy. The refreshed logo, delivered in 24 variations, modernized RAN's image while keeping its identity, and it was well received across the rugby community. With the site in its own hands, RAN's team can focus on growing the game across the region.