Sportable left with a ““Nike meets Intel” deck that was crisp, edgy and represented the capabilities and aspiration for the future.
Sportable came to Madak needing an investor deck to raise funding. The overall creative direction is “Nike meets Intel” and Madak used this as inspiration, to create a “storytelling” investor deck. The deck has to represent the company and what their app could do but also aspiration given the right funding. We explored the possibility of rebranding and refreshing their overall brand and what that would look like.
This project was a very short turnaround, with only 8 weeks to get this project done, Madak created multiple different versions of the deck until the solid design was done. The challenge was to come up with a brand look for them that included fonts, color gradients, image treatments and icons. We took their technology based language and cleaned it up so the content was easily digestible for the investors to understand.
Sportable was left with an investor deck that was crisp, and edgy and represented the app and its aspiration for the future. Sportable was left with new treated graphics that mixed photography and digital to showcase a visual representation of the app's capabilities. We inspired them to think outside of the box and take their brand to the next level.