GemaTEG

The Goal

GemaTEG's thermal management technology helps data centers handle the heat of AI computing, but its WordPress website was outdated and hard to change. The team couldn't update it themselves, the brand needed a more modern look, and there were few real images to show such a technical product. GemaTEG needed a website it could grow with over the next few years, plus pitch materials that could explain complex technology to investors and buyers.

What We Did

• WordPress to Webflow Migration: Designed in Figma and built a new Webflow website in six weeks, so GemaTEG's team can edit it without a developer.
• Custom Visuals: Created line-art illustrations, patterns inspired by microchips and heat flow, and AI-generated imagery to show a technical product with few real photos.
• Ongoing Website Updates: Added a jobs board, news categories, a reorganized product and technology section, and case studies featuring Sandia National Laboratories, Leonardo and CERN.
• Deck Design: Built a PowerPoint deck template and redesigned four decks, including the investor and sales decks, with clearer graphics for key performance data.
• Brand & Email: Expanded GemaTEG's one-page brand guide into a Brand Foundation deck, and designed email signatures and a Mailchimp newsletter template.
• Go-to-Market Strategy: Shaped a visibility and events strategy and shifted the site's language from "cooling" to "thermal management" to reach budget decision-makers.

The Impact

In just six weeks, GemaTEG went from a WordPress site it couldn't change to a modern Webflow website its own team can update. Custom visuals and AI imagery tell the story of a technical product that doesn't photograph easily, and four redesigned decks bring the same clarity to investor and sales conversations. Over more than two years, the site has grown with the company, adding new products, case studies and jobs. With a strategy focused on decision-makers, GemaTEG's team can concentrate on turning interest into customers.