Veneno took home a gold medal in the Francisco World Spirits Competition for package design

Challenge

When Madak and Veneno began our collaboration, Veneno had two things: their name and a desire to sell premium tequila. They needed a complete brand built around those two core items. We started at square one, by identifying target markets, conceptualizing the brand identity, and establishing a viable product line. We planned to attract interest from established tequila drinkers via events, tastings, tequila education, and vendor partnerships.