Reducing your website’s bounce rate is one of the best things you can do to boost user engagement and site rankings, eventually increasing customer conversions.
Many people lack knowledge on what constitutes a good vs. bad bounce rate and how to reduce it. First things first—according to Semrush, “a bounce rate of 56% to 70% is on the high side,” and “an optimal bounce rate would be in the 26% to 40% range.”
If your website is struggling to get attention and it’s challenging for you to find leads from web traffic, it might be time to look at what you can do to reduce your bounce rate. Keep reading!
Pay Attention to Page Load Time
Speeding up your page load time is a surefire way to get people to visit and stay on your site. Consumers anticipate that your page will not take a long time to load, and if it takes more than a few seconds, the consumer will likely close out of your website and go to one of your competitor’s sites.
In fact, 47% of users anticipate that web pages will load in 2 seconds or less, while 40% will leave the website if it takes more than 3 seconds to load.
Provide Easy Navigation
Make sure that your website’s navigation is simple—any consumer should be able to figure it out quickly so they can find what they're looking for. There should be clear directions for users as they are exploring your website. If your site is complex or difficult to navigate, you can expect users to bounce relatively quickly.
Focus on a Great Design
Your website should have a great design that is neither overly complicated nor overly simplistic. Customers are more likely to bounce if your design is not appealing, as a weak design signals a lack of quality to users.
Consumers may also be less likely to trust your brand if your website design seems sloppy, rudimentary, or unprofessional. To reduce your bounce rate, take an in-depth look at your website’s design and determine any areas of weakness which could be driving users away.
Make it Mobile Friendly
The majority of your website visitors will be finding your site on their phones (over 50% of website traffic is mobile). Mobile users are often less patient than people using their desktops to access your site, so ensuring that the mobile version works smoothly and looks good is crucial to lowering your bounce rate.
If you have not yet done so, you should optimize your website for mobile. Again, make sure that the loading times for your website are as fast as possible. No matter how nice your website looks on a mobile platform, users will bounce if the page doesn’t load fast enough.
Make Your Web Pages Easy to Read
The content presented on your website should be easy to read and inform new users of everything they should know about your brand. If the text on your website is unorganized, users will be more likely to bounce without looking further into the site. When you improve the readability of the text on your website, users can easily understand the content that is being presented.
Ensure Links Open in a New Tab
It's incredibly frustrating to click on a website link and be taken away from the original site entirely, forcing you to go back and forth between the linked site and the main site. Make sure that your links open in a new tab so that users don’t lose the original content they were searching for. Having links open in a new tab also increases the time users spend on your website.
Use Various Types of Content
Your website should incorporate numerous types of content in order to keep the user’s attention. You might consider combining text, images, and video content to mix things up and keep the site interesting. If the only content on your website is text, the user will be more likely to bounce.
Frequently Publish New Content
Work hard to publish new content as often as you can to keep users coming back for updates. When you offer new content to users, they will be more likely to return to your website without bouncing. If a user comes back to your website and sees that no new content has been added, it is likely that they will close out quickly.
Use a Strong Call to Action
When you get users to your site, you need to encourage them to continue on their journey and convince them to take action instead of searching for a solution somewhere else. The call to action on your website should be clear and easy to understand. Focus on what actions you want your site visitors to take, and create a prominent call to action that draws users’ eyes and keeps them on your page.
Use Google Analytics and Other Tools
There are various tools available to you that you can use to track user engagement and determine what your bounce rate is. Google Analytics is able to track the amount of time visitors spend on your site, your bounce rate, the number of pages visited per session, the most visited and least visited pages on your site, and more.
Reducing Your Bounce Rate With Madak
Reducing bounce rates can be complicated, especially if you are just starting off. When you partner with Madak, you can work with a team of experts to create a strategic marketing campaign that will keep people on your page for longer, increasing your chances of converting users into customers. If you think your website is struggling, there’s no time to wait—get started with Madak today!