
How to Get GA4 Data You Can Trust (and Actually Use to Make Business Decisions)
If nobody believes your reports, your budget runs on gut feel. Here's how to get GA4 data you can trust and use it to see where your marketing money works.
Oct 10, 2026
Today is April fools day, believe nothing and trust no one!

It's April Fools' Day, a day dedicated to unleashing your inner prankster and having some good-natured fun. I promise this blog is not a trick. But it also has absolutely nothing to do with marketing and everything to do with April Fools!
Because I hate pranks like seriously never prank me 🙃 but I do love learning about where these wacky traditions come from. So where does this silly holiday come from?
The origins of April Fools are a bit hazy, lost to the mists of time. Some theories link it to ancient Roman festivals like Hilaria, a time for merriment and frivolity. Others point to medieval Europe, where people supposedly celebrated a "new year" on April 1st after the calendar shifted. Those who clung to the old ways became known as "April Fools."
How fitting nobody truly knows where or how April Fools' Day come from but we celebrate anyways. I hope you have some laughs and don’t get fooled by social media posts about outrageous things!
I will leave you with some tips for crafting the perfect April Fools' Day prank:
Remember, the key is to have fun and spread some laughter. So, dust off your thinking cap, unleash your inner prankster, and get ready to celebrate April Fools' Day!

If nobody believes your reports, your budget runs on gut feel. Here's how to get GA4 data you can trust and use it to see where your marketing money works.
Oct 10, 2026

If you've worked with Madak at any point in the last ten years, this one is for you. Ten years ago today, I started Madak on my own, and today I get to do this work alongside a team I'm genuinely proud of. That's worth stopping to say thank you for.
Oct 4, 2026

Here's a quick test. Open your website, then open the last deck your sales team sent to a prospect, and ask yourself whether they look like they came from the same company.
Sep 27, 2026
Align your foundation. Website, pitch decks, sales collateral and more, with transparent, upfront pricing.