5 min read
Music & Marketing
Share
This last week was a doozy. We lost all of Taylor Swift's music (and so many others) on TikTok. Then, last night at Grammy’s, she announced a new album, so I thought we could talk about the connection between music and marketing.
When I was a sophomore in college, I randomly signed up for a class titled “History of Rock & Roll.” I was in need of electives and thought listening to music for the semester would be kind of fun. But what I didn’t know was how little I actually knew about music.
I experienced a genre of music I never really appreciated. But I noticed that music always brings people together. Music has the power to evoke emotion and connect audiences.
The relationship between music and marketing has a rich history, evolving with changes in generations, technology, and media. From radio jingles to TikTok, music continues to be the glue that sells.
Jingles and Brand Recall
Many successful marketing campaigns have employed jingles – short, catchy musical tunes associated with a brand. Associating a particular song or musical theme with a brand can help establish brand recognition and make the brand more distinctive in consumers' minds. McDonald’s is going 20 years strong with the iconic “I’m Lovin’ It.”
Advertising Campaigns
Music is frequently used in advertising campaigns to enhance the overall impact. A well-chosen song can complement the message of the advertisement, capture attention, and create a positive association with the brand. In 2015, Jeep combined their Renegade with the song of the same name and had everyone thinking of their car every time this came on the radio.
Collaborations and Sponsorships
Brands often collaborate with musicians for special events, sponsorships, or endorsements. This collaboration can help both parties reach new audiences and create a unique marketing synergy. RunDMC wrote “My Adidas” before he ever at a deal with Adidas. They genuinely loved them that much. Adidas had a history of collaborating with athletes but quickly learned the new market RunDMC was creating.
Social Media Content
Music has been a part of social media since Myspace. Recently, I heard someone refer to social media, or rather TikTok, as the new radio. It has now become the place to discover music, and brands continue to utilize music to sell their product. Brands still can’t use trending audio on TikTok without purchasing the licensing, but brands are getting creative, paying influencers to use their songs to create trends and viral videos. Need inspiration for TikTok content read our article 11 TikTok Content Ideas for Businesses.
Music continues to play a significant role in marketing by creating emotional connections, enhancing storytelling, and contributing to brand identity. And because of social media, this is attainable for all brands, not just brands who can afford a Super Bowl ad. Speaking of the Super Bowl, what are you more excited about the game, the halftime show, or the commercials? Send me your answers! As a true marketing nerd, my favorite thing about the Super Bowl is the commercials. Here is my all-time favorite Super Bowl commercial from last year by Tubi.
Related Blogs
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostru.
Tactics: What Is SEO Marketing?
Search engines are undeniably some of the most useful tools of the modern-day, and tens of thousands of searches are conducted every second. In this digital age of business, having an online presence is essential, especially when you’re trying to build brand awareness and market yourself effectively. Thankfully, search engines can help your business thrive if you know how to use them to your advantage! The content you post and your website will be endlessly overlooked unless you make an effort for it to be found—this is where SEO marketing comes in. Keep reading to learn more about what SEO is, why it matters, and how it can help you get more web traffic.
Target Audience: How to Define Your Specific Market
Unless you’re in the business of selling air or water, not everyone is going to be interested in your product or service. Though some may think of this as a disadvantage, having a specific market can actually prove to be helpful since you don’t have to worry about catering to every single person on the planet—only the people that might actually care. Keep reading to learn more about what a target audience is, why it matters, and a few strategies you can use to determine yours.
Design Basics: How to Know When to Rebrand
Though your brand is more than just your business name, logo, and overall design scheme, these aspects are crucial to guiding public perception. If the thoughts and emotions that people experience when thinking about your business are not in line with what you want them to be, it might be time to rebrand. Keep reading to get an understanding of why rebranding is so important for a growing business in an evolving market, and to learn about 6 reasons why you might want to rebrand.
Reimagine Your Digital Impact
Transform your website, pitch decks, sales collateral and more, all with transparent, upfront, pricing.