
How to Get GA4 Data You Can Trust (and Actually Use to Make Business Decisions)
If nobody believes your reports, your budget runs on gut feel. Here's how to get GA4 data you can trust and use it to see where your marketing money works.
Oct 10, 2026
Every great rugby program is built on more than just talent and hard work — it’s built on support.

Every great rugby program is built on more than just talent and hard work — it’s built on support. Alumni, coaches, and players all play a role in what happens both on and off the field.
But passion alone isn’t enough to sustain growth. Without structure, communication, and clear direction, even the most dedicated alumni associations struggle to keep momentum.
That’s where the Jumpstart Program comes in.
We’ve spent years working with collegiate rugby programs and their alumni foundations, and we’ve learned that growth happens when three key pillars are in place:
- Organization: Alumni boards need systems, not spreadsheets. When leadership has clear structure, goals, and roles, progress stops depending on a few motivated individuals and starts becoming repeatable.
- Communication: Consistent updates and clear storytelling connect alumni to what’s happening today. When your community understands the effort happening behind the scenes, they want to be part of it.
- Funding Strategy: Short-term fundraising can cover what’s needed today — but long-term growth comes from a sustainable plan. That includes recurring donations, major gifts, and even endowments that set the program up for years to come.
When those pillars align, everything off the field starts to run smoothly — and that changes what happens on it.
We’ve seen it time and again. When alumni programs have a real plan and consistent action behind it, the coaching staff gets to focus where they should: developing players and building a competitive culture.
In the past five years, rugby programs that partnered with Madak have seen remarkable results. Teams climbed national rankings, raised over $400,000, and built stronger, more unified alumni communities.
It’s simple — when players feel backed by their alumni, they play harder. When coaches aren’t worried about budgets, they coach better.
The Jumpstart Program gives rugby alumni associations a quarterly roadmap with dedicated guidance, accountability, and systems that keep the momentum going all year long.
It’s about building something that lasts — a structure that grows with your program and keeps alumni connected, engaged, and proud to be part of the journey.
If your rugby alumni program is ready to go beyond passion and start building real, measurable growth, the Jumpstart Program is where it starts.

If nobody believes your reports, your budget runs on gut feel. Here's how to get GA4 data you can trust and use it to see where your marketing money works.
Oct 10, 2026

If you've worked with Madak at any point in the last ten years, this one is for you. Ten years ago today, I started Madak on my own, and today I get to do this work alongside a team I'm genuinely proud of. That's worth stopping to say thank you for.
Oct 4, 2026

Here's a quick test. Open your website, then open the last deck your sales team sent to a prospect, and ask yourself whether they look like they came from the same company.
Sep 27, 2026
Align your foundation. Website, pitch decks, sales collateral and more, with transparent, upfront pricing.