USRF doubled their web engagement, and quadrupled their fundraising

Challenge

The United States Rugby Foundation is a national non-profit organization. At the outset of their partnership with Madak, they had several goals; improve their online presence and digital marketing, identify potential sponsors and growth initiatives, and solidify their internal structure. In order to streamline USRF’s digital strategy, we created a plan to clarify and promote their membership benefits, began a laser-focused email marketing campaign, and refreshed their online presence. We established a timeline for regular content posts on the web and social media, as well as an ad campaign strategy. We also helped conceptualize a “Match Day Tents” program designed to provide youth teams with co-branded pop-up canopies during games.