Locance

The Goal

Locance helps sportsbooks, iLottery, iGaming and other regulated businesses confirm where their users are, and keeps their compliance rules current as laws change. It also serves IoT and machine-to-machine customers who need an alternative to GPS. As a newer company with a technical product, Locance needed a brand and website that looked established, explained two very different markets clearly, and gave sales a library of on-brand resources, all within a tight timeline and budget.

What We Did

• Brand Identity: Led a branding process tailored to Locance's timeline and resources, producing a new logo and a complete brand guide.
• Website Design & Build: Explored brand directions in Figma wireframes, then designed and built a Webflow website for Locance's products.
• Gaming & IoT Sections: Built dedicated sections for gaming compliance (gaming, lottery and cybersecurity) and IoT and M2M (supply chain visibility and an alternative to GPS).
• Custom Graphics: Created header images, an animated sales and services graphic, social icons and eight solution icons, covering device tracking, asset tracking, remote monitoring and more.
• Resource Library: Reformatted and rebranded Locance's case studies, white papers and product briefs as downloadable PDFs on the site.
• Hosting & Health Score: Hosted the website and improved its Madak Web Health Score after launch.

The Impact

Locance launched with a brand and website that made a young company look like the established compliance partner it set out to be. One site now explains two markets, gaming compliance and IoT, with dedicated pages and graphics for each. Eight custom solution icons and an animated sales graphic make a technical product easier to understand at a glance. With its case studies, white papers and product briefs rebranded and ready to download, the Locance team could hand prospects on-brand proof at every stage of a sale and focus on keeping clients compliant.