Ohio State University

The Goal

Ohio State rugby was turning 60 in 2026, and the alumni wanted to celebrate in Columbus with a golf outing, a match against Indiana and a banquet. But the program's contact lists were scattered across different tools, an earlier save-the-date may never have reached most alumni, and there was no registration page or way to sell tickets, tables and sponsorships. The Alumni Society needed a plan, a single alumni list and a professional way to register, pay and spread the word, all in a few months.

What We Did

• 60th Anniversary Landing Page: Built 60.osurugby.com in Webflow, with the weekend schedule, registration, ticket and table sales, sponsorship tiers, a "Who's Coming" list, merchandise links and a block pool for the Ohio State vs. Indiana football game.
• Online Payments: Set up Stripe so alumni could buy tickets, tables and sponsorships online instead of through Venmo.
• Alumni Email List: Combined the program's scattered contact lists into one Mailchimp audience and set up domain authentication.
• Weekly Email: Write and send a weekly alumni email, plus a preview before each match and a recap after.
• Sponsorship Tiers: Created centerpiece, pre-event and anniversary sponsorship options so businesses and alumni could give beyond a ticket.
• Strategy & Planning: Ran stakeholder interviews and are building a strategic plan, a 2027 roadmap and the new osurugby.com website.

The Impact

The Ohio State rugby alumni now have one place to hear from their program. About 808 alumni on a single, cleaned-up Mailchimp list get a weekly alumni email, plus a preview before each match and a recap after. Alumni registered and paid online for the 60th Anniversary Weekend, businesses had clear sponsorship options, and the weekend raised more than $148,000 for the program. With a strategic plan, a 2027 roadmap and a new website underway, the Alumni Society can focus on building long-term support for Ohio State rugby.