Phinney Ridge Painting

The Goal

Phinney Ridge Painting has a strong reputation in Seattle's neighborhoods, but its old website and scattered marketing didn't show the full range of what the team does, from interior and exterior painting to carpentry, repairs, decks and home maintenance. The company needed a brand and website that matched the quality of its work, made it easy for homeowners to request an estimate, and helped it hire skilled painters and carpenters in a tight labor market. Just as important, it needed a partner to keep that marketing running so the team could stay focused on the job site.

What We Did

• Brand Foundation: Refreshed the Phinney Ridge Painting brand with a clear identity and a consistent look across the website, trucks, signage and print.
• Website: Designed and built a new Webflow site with a page for each service, filterable project galleries organized by category and neighborhood, a team page and a simple estimate request.
• SEO & AEO: Added dedicated pages for individual carpentry and repair services, wrote meta titles and descriptions for every page, and built content that search engines and AI assistants can pull from.
• Content & Email: Write and publish blog posts and articles, send monthly emails to past and prospective customers, post on social media and keep the Google Business profile stocked with new project photos.
• Recruiting & Collateral: Created a careers page and hiring posters in English and Spanish, plus event banners, QR codes and brochures.

The Impact

The website has become the front door for Phinney Ridge Painting. New users grew 46% from 2024 to 2025, and 2026 is on pace to pass last year. Visits to the estimate request page nearly tripled, and direct traffic overtook organic search in 2025, a sign that more people know the Phinney Ridge Painting name and come looking for it. The careers page is now one of the most visited pages on the site, putting the company in front of more painters and carpenters looking for their next job. With Madak handling the website, content and marketing, the team can stay focused on the quality work its reputation is built on.