University of Iowa

The Goal

Iowa Rugby has been part of the University of Iowa since 1966, with generations of alumni who care about the program. But the Foundation that supports it had no strong brand, a website that was hard to update and no simple way for alumni to join, give or get involved. It needed a clear identity, a website its committee could keep current and online tools for membership, donations and events ahead of its 60th anniversary.

What We Did

• Brand Foundation™: Built the Iowa Rugby Foundation brand, including logos, brand resources and a 60 Years (1966–2026) anniversary mark.
• Website Build: Designed and built iowarugbyfoundation.org, with schedules, rosters, coaches, news, past events and a board page the committee can update.
• Membership & Giving: Set up membership tiers and online giving, including a matching company gift option and Giving Tuesday campaigns.
• Iowa Rugby Shop: Launched an online shop with Stripe checkout and order tracking, which later transitioned to an outside vendor.
• Events: Promote the annual golf outing, winter get-togethers and the 60th anniversary with landing pages and emails.
• Strategic Roadmap: Built a strategic roadmap and dashboard with the Foundation's website committee.

The Impact

The Iowa Rugby Foundation now has a brand and website that match its 60-year history. Alumni can follow the team, join as members and give online in one place, and the Foundation's events have a home that makes signing up easy. With the website committee able to update the site on its own and a clear roadmap in place, the Foundation can focus on bringing alumni back for the 60th anniversary and funding the next generation of Iowa rugby.