CAC Wall Panels

The Goal

CAC needed to compete for business with large lumber yards and builders, but it had no brand system, sales collateral or website to show the quality and speed of its work, and no consistent way to stay in front of buyers.

What We Did

• Sales Strategy & Research: Toured the Harlan plant, helped shape customer profiles and researched lumber yard buyers within 200 miles.
• Brand & Collateral: Created the Brand Foundation™, six product sales sheets, business cards, email signatures, branded hats and print ads for trade and local publications.
• Website: Built cacwallpanels.com in Webflow with hero projects, a project tracker, markets and customer pages, FAQs and drone video of the Harlan and Butler facilities.
• Email Marketing: Designed and refreshed the Mailchimp template and send twice-monthly emails featuring projects from Indiana, Illinois and Colorado.
• Content & Blog: Wrote project stories and articles, from delivering two truckloads of roof trusses for 84 Lumber in seven days to prefabrication and the design stage.
• Events & Industry: Covered CAC's presence at SBCA and BCMC with event recaps, profiles and announcements.

The Impact

In just seven months of 2026, CAC's website passed its full-year 2025 traffic, nearly doubled new users and grew organic search sessions 2.6X, with search now driving 43% of all visits. The email list added 324 new subscribers in 90 days, keeping CAC's project stories in front of lumber yards and builders. Recent wins include supplying engineered components for The Yard at Depot Park, a 150-unit luxury apartment complex in Greenfield, Indiana, alongside Shelter Products Inc.