Rugby Washington

The Goal

Rugby Washington runs youth rugby across the state with an all-volunteer network of club admins and coaches. Player retention was below 50%, clubs lost processes and contacts when volunteers turned over, and families had no single place to learn how to register, find a club or keep playing after high school. The organization needed a clear brand, a website that pulled its resources together, and materials that could help it win sponsors and build partnerships to grow the game.

What We Did

• Roadmap & Kickoff: Built a 2024 roadmap with the board, funded by a US Rugby Foundation grant, covering the website and ongoing systems.
• Brand Guide: Designed a new Rugby Washington brand guide and applied it to event gear, including a 10x10 branded tent.
• Website Build: Designed and built rugbywa.org in Webflow, with a resources hub for players, parents, coaches and clubs, and trained board members to edit it.
• Jeff Hunter Memorial Scholarship: Added a scholarship page with application details for the college scholarship fund.
• Sponsorship & AGM Decks: Redesigned the sponsorship deck and the annual general meeting presentation to match the new brand.
• Partnerships: Featured partners like Rugby Works on the site to help young players find jobs and careers alongside the game.

The Impact

Rugby Washington gained a brand and website that made the organization look as serious as its mission. Resources that once lived in volunteers' inboxes moved into one hub for players, parents, coaches and clubs, so they no longer disappeared when volunteers moved on. Board members could update the site themselves, and new sponsorship and AGM decks gave them a polished way to make the case to partners and grow the game across the state.