SafeTraces

The Goal

As SafeTraces moved past fundraising, it set out to sell directly to customers and build a network of certified professionals. Doing both required a connected platform that could educate buyers, train partners and stay manageable for a lean team.

What We Did

• Custom Website: Designed and built a Webflow website that tells the SafeTraces story and guides buyers and partners to the right next step.
• Certification Portal: Created a training portal that shares the website's brand and structure, giving trainees a seamless path from first visit to certification.
• Systems & Tech Stack: Designed the AI-supported tech stack connecting the website, portal and marketing tools.
• CRM Integration: Built HubSpot integrations that route leads and certification sign-ups to the right place automatically.
• Sales Collateral: Designed product sheets, presentation decks and sales materials for SafeTraces and its certified partners.
• Content & Email: Produced 35 case studies and white papers and sent more than 111,000 emails to prospects, partners and certified professionals.

The Impact

SafeTraces now runs on one connected platform instead of a patchwork of tools. Buyers have a clear path to purchase, professionals have a place to train and certify, and leads and content flow automatically, so the team can focus on growing its client base and certified network.