The Assist Behind Seattle's World Cup Moment
Madak served as the main website, design, and marketing team for the Seattle FIFA 2026 Local Organizing Committee. Working alongside local staff, agencies, and media partners, we built and ran the host city’s website, designed ads and social media posts, managed email updates, and set up simple tools for online contests and sign-ups. Website growth from 70k visitors in 2025 to 358k visitors in 2026. During the tournament alone, the site saw 381k search visits (up from just 4,300 the year before). Social media reached 32.2 million total views (31.4 million on Instagram and 728k on Facebook). And email subscriber list from 7k to 22k people, sending 41 email newsletters with a 33% open rate and a 10% click-through rate.
4x
Web users growth
3
Poster Design competitions
63k
Seattle Soccer House event page views
Industry
Local Organizing Committee
Project Type
Local Organizing Committee
Title Here
Local Organizing Committee
The Goal
Preparing Seattle to host the FIFA World Cup meant building a clear, easy-to-use website and finding ways to keep fans updated. The Local Organizing Committee needed a dependable team to handle day-to-day design work, keep the public informed, and manage technical projects on short notice—all while sticking to tight brand rules set by FIFA.
What We Did
Madak joined forces with the local organizing team as their complete marketing team. Whenever a new marketing task came up, our team took care of it from start to finish.
Our Core Work Included:
- Website Design & Updates: Built and managed the website, posted regular news and press releases, and designed graphics for the site.
- Graphic Design & Ads: Created graphics for print, digital ads, social media, and emails that matched official FIFA branding.
- Email Communication: Managed the entire email system in HubSpot. We moved contact lists over from the Seattle Sounders, cleaned up the data, and created and sent every email update to fans.
- Social Media Management: Handled social posts, designed custom images, and answered messages across all public channels.
- Easy Online Workflows: Set up smooth, online forms using simple tools like HubSpot, DocuSign, and Dropbox for special projects—including the Host City Poster Design Contest, the SEA&WIN App, and the Unity Loop map page.
The Impact
By keeping things organized and acting quickly, Madak helped the local organizing team run a smooth, reliable marketing operation. We connected hundreds of thousands of fans to event news, simplified complex sign-up processes, and made sure Seattle's presence as a host city was clear and welcoming.
Reimagine Your Digital Impact
Transform your website, pitch decks, sales collateral and more, all with transparent, upfront, pricing.