5 min read
2022: The Year of Discovery, Clarity & Focus.
Share
This year was full of many challenges, discoveries, laughs and wins for both the Madak team and our clients. We truly found clarity on our way forward and we look forward to delivering continued success for our clients and partners in the coming year. Thank you to everyone for joining us our this journey toward continued growth & success.
_______
JANUARY
Webflow Professional Partner
When the Webflow Professional Partner program rolled out, we pushed our way to the front of the line. We are beyond excited to be a member of this exclusive club and look forward to pushing ourselves with this platform and continue to bring the best website program to our clients.
_______
FEBRUARY
DAPrDAN
DAPrDAN came to Madak with the goal of creating creative content about each of their seven services that would be used to captures leads through digital advertising and email marketing. They wanted to expand their existing clients and reach new audiences through specific campaigns during different times of the year. Madak brought their vision to life by creating a script, video planning, and recording a mini series launched with two different landing pages to perform A/B testing to decide which landing page would better perform with the video ad series. After launching a couple of the ads, we already saw results within the first month. Madak was able to help DAPrDAN reduce their cost per lead by 38%, increase their overall leads by 50% and yield their local search ads by 31%. Get started today
_______
MARCH
SafeTraces
As their sales verticals took a giant leap forward in relevance and importance, SafeTraces needed a consistent, sleek, and professional look to bring into the marketplace. In March, Madak and SafeTraces worked together to build a powerful new website and produced information-rich video content to educate consumers and generate sales. These videos and assets were arranged into product pages illustrating the benefits of each SafeTraces product line which we used as assets for paid media. View Case Study
_______
APRIL
Dipak
In the month of April, we kicked off our partnership with Dipak, the leading brand in gift wrapping in Mexico. We partnered with Dipak to help them design weekly gift bags that would appeal to the American audience as they expanded their sales into the United States. Since Madak started our partnership with Dipak, we have produced over 1200 designs. With our help in creating different sales decks, Dipak has started selling its gift bags at Dollar Tree, Walmart, Hallmark & Amazon. Purchase some bags on Amazon
_______
MAY
May Madness 7's
Madak traveled to New Orleans to support May Madness 7's, The Largest Collegiate 7s National Championship Tournament. May Madness 7s came to Madak wanting a more cohesive look to leverage this year, we built a brand new website from top to bottom with graphics, content, and new features to host this year’s tournament results. We built a bracket challenge leaderboard that was updated live time throughout the tournament. Leading up to the tournament, Madak maintained, updated, and posted weekly on the website while also launching a paid media strategy that unified its digital presence. The tournament was a huge success! Watch Madak on the Road Video
_______
JUNE
Loyal
After launching Loyal's new website, Madak has since taken it one step further. We have helped Loyal launch its featured app pages that showcase everything they can do. There are only 6 featured pages launched, and we can't wait to help Loyal launch the rest in 2023! View Case Study
_______
JULY
Seattle Seawolves
Our partnership with the Seattle Seawolves continued into 2022, our main focus is to help them sell tickets, renew season ticket holders, and expand their player development programs. To do this, we focused on email marketing and digital advertising for individual game and season ticket sales. We also expanded and defined the ‘Seawolves Academy, a training and development program for second-string players. We developed photos, videos, and creative assets to drive digital ads and email marketing. Secure 2023 Tickets
_______
AUGUST
Dipak Sourcing Solutions
In August, we partnered with Dipak Sourcing Solutions (Dipak Sourcing), a Mexican-based company, that’s sole function is to locate new sources of supply to meet the continuous demand of their retailers and wholesalers in North America. Dipak Sourcing came to Madak with the goal of making their company public facing. We curated an updated logo, brand colors, and messaging. We utilized this new look and created a simple one page website that Dipak Sourcing could share with their potential clients. Along with that, we helped them streamline their process for manufacturers, by creating a factory evaluation application that easily captured all of their information. They can now keep these applications easily on hand to match their customers with the best manufacturer. View Case Study
_______
SEPTEMBER
Fast Model Sports
As we headed into the sales season for Fast Model Sports, we did what we do best and revamped this year's 2022 ad campaigns to increase their sales and created new landing pages. When we were mapping out a plan of attack with FastModel the challenge was to target multiple audiences with different needs, through the best possible marketing channel. For the younger teams the strategy included a laser focus digital and social media ad campaign using engaging content, and for the higher level teams, we focused on relationship building and sales deck pitches and development. View Case Study
_______
OCTOBER
6 Years
In the month of October, we celebrated our 6-year anniversary. The last 6 years would not have been possible without all of you! From the success of our client's launches to growing our team and partners, Madak has accomplished a lot since we started back in 2016. We look forward to the growth that is yet to come, and the opportunity to create an even better experience for our clients!
_______
NOVEMBER
Locance
Locance came to Madak wanting to expand on the brand they had started. We did what we do best, Madak created an entire brand guide for Locance complete with new fonts, colors and logos. We took this new branding and built a new website from top to bottom. Complete with new messaging and graphics, they can now highlight their platform and features. After launching phase 1 of the website, Madak is continuing to build on it by redoing all of its downloadable resources and adding new case study pages. View Website
_______
DECEMBER
2023 Brand Refresh
As our agency grows, we are refining and narrowing down our processes to ensure the best experience for our clients. To start the year off fresh, Madak is ready to share with you our refreshed brand that aligns with our goals and where we are going as a business. Madak is a marketing agency that builds brands and Webflow websites that inspire growth. With decades of strategic, creative, and technical expertise. Our clients are forward-thinking businesses in the technology industry. We can't wait to work with you in 2023!
Related Blogs
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostru.
How to Plan Your Social Media Posts
There’s no ignoring the relevancy of social media in business. Apps like Instagram, Facebook, TikTok, and Twitter are some of the most convenient platforms people and businesses can use to interact with other people, influencers, and brands. This is why social media is now such an important part of so many companies’ digital marketing strategies. Social media can still be a daunting place. How do you organize your content? How can you create a sense of structure and strategy with your posts? How do you make sure the photos, graphics, and captions all make sense together? Fear not! We’ll discuss the answers to all these questions and more in this article.
.webp)
How to Write a SMART Goal + Resource Download
Setting and achieving goals is critical for the success of every organization. Though most companies are more than capable of setting goals, whether or not those goals are realistic and reachable is a different story. Disorganized and impractical goals can lead to several negative situations, including employee demotivation and stakeholder disappointment. This is why as a productive professional or a manager of any kind of process, you first need to know how to write SMART goals — goals that are specific, measurable, assignable, realistic, and time-related. In this article, we will be taking a deeper dive into what SMART goals are and the best method for creating them. We even provide a free SMART goal template for you at the end!
How to Create Welcome Emails for New Subscribers
Setting up welcome emails is one of the best strategies you can use to communicate with your subscribers and show that you value them. When people subscribe to you, you have a small window of time to make an impression and show them that their decision is wise. This can be difficult to do if you’re unsure of the essentials for welcome emails. While you want to put a unique spin on the emails you send to subscribers, you also want to cover all of the bases that create an effective welcome email. We have previously covered the ins and outs of email marketing campaigns and email automation. Now, you can learn about creating welcome emails that make a real difference in the way your customers view you! This article will describe the best way to create welcome emails for new subscribers to ensure that your email campaigns have the intended effect.
Reimagine Your Digital Impact
Transform your website, pitch decks, sales collateral and more, all with transparent, upfront, pricing.