Houston SaberCats

The challenge

The sport of rugby has tried and tested roots in the United Kingdom, but as a relatively unknown sport to American audiences. The Houston SaberCats are pioneering a new and visionary sports franchise. Major League Rugby, founded in 2017, already boasts broadcasts on ESPN, CBS, and Fox networks. With a high-visibility opportunity for success, the Houston SaberCats needed to codify an identity,.

• Codify an identity, culture, and strategy to navigate through uncharted waters in the American marketplace

Our approach

• Exciting visual assets
• Hire a whip-smart internal team
• A digital ad strategy to blow the doors off Houston’s sports community
• An aggressive social media campaign

The results

• Used new photo and video assets to land sponsorships
• Built a relationship with the local Houston community
• Gained thousands of social media followers and sold out the lion share of their games

View Website · Read the story in the Goff Rugby Report