International Governing Body
Seattle FIFA World Cup 26™
4x Web users growth
The Rugby Network
Refreshed strategy and design for robust email communication
- Industry
- Streaming Platform
The challenge
- Develop strategy and design for weekly emails, driving viewers to website
- Communicate content availability based on audience geolocation and subscription
- Advertise offerings, shows, and leagues ranging from high school to international
Our approach
- Implemented a new brand refresh and strategy for email
- Built processes and templates for future weekly email communication
- Coordinated with social campaigns to highlight key weekly matches and content
- Supported launch of new platforms, subscription service, and growing partnerships
The results
- Cohesive digital email communication experience
- Templates and process for bi-weekly communication, announcements and more
- Successful "Countdown to MLR 2024 Season" email campaign
- Launch, automation emails, and advertisement of subscription program
MLR Countdown Email · Subscription Level Email · Weekend Preview Email
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