James Madison University

The Goal

JMU rugby alumni had been supporting the program for years, but their contacts lived in HubSpot, the old website was hard to update, and there was no membership program or steady way to ask for support. The Alumni Association wanted to endow the Hank Mozingo Captain's Scholarship and grow its giving base. It needed one alumni database, a clear Giving Day campaign, a membership program and a modern website that made it easy to join, give and stay connected, and the Jumpstart Grant brought Madak in to build it.

What We Did

• Bloomerang Setup: Moved contacts and email history from HubSpot into Bloomerang and set up self-service alumni profiles and an "update your information" form.
• Giving Day Campaign: Planned and sent the Hank Mozingo Captain's Scholarship emails and built the Giving Day page and recap article.
• Membership Program: Built membership tiers with the board and launched a Become a Member signup connected to Bloomerang.
• Website Build: Designed and launched jmurugby.com in Webflow, with schedules, scores, news, a Watch Live page and clear Donate and Become a Member buttons.
• Email & Events: Run a regular email calendar, including the MOB Rally tailgate at Springboks vs. All Blacks in Baltimore and the End of Season Report.
• Strategy & Reporting: Weekly agenda and dashboard, a membership strategy and a one-sheet on the future of JMU Rugby.

The Impact

JMU Rugby's Giving Day showed what one organized campaign can do. Sixty-four alumni gave, passing the 50-donor mark and unlocking a $25,000 match. The Hank Mozingo Captain's Scholarship fund reached $59,713, 60% of the way to its $100,000 endowment goal and enough to award a scholarship for the 2026–27 school year. With alumni in one Bloomerang database, a membership program and a new website, the Alumni Association can focus on reaching 100 donors and permanently endowing the scholarship.