International Governing Body
Seattle FIFA World Cup 26™
5X Website visitors
Phoenix Exteriors
Always Rising: Roofing, Solar and Tesla
- 59
- Location landing pages
- 5
- Tesla product pages
- 2
- Website builds
- Industry
- Home Services
- Delivered
- Websites
- Brand & Creative
- SEO & AEO
- Sales Collateral & Content
- Content & Campaigns
- Built with
- Webflow
- Mailchimp
The Goal
Phoenix Exteriors wanted to stand out in a crowded roofing market by highlighting what few competitors could offer: roofing and solar under one roof, backed by Tesla certification. It needed a premium brand, a website built for high-end customers and local visibility in every market it served.
What We Did
- Website Builds: Designed and built the original Webflow website in 2023, then led a Tesla-focused rebuild in 2025 with dedicated pages for Solar Panels, Solar Roof, Powerwall, Megapack and Supercharger.
- Tesla Strategy: Delivered an implementation strategy that repositioned the brand around Tesla, roofing and solar, with a matching rollout across social, email and sponsorships.
- Local SEO: Built 59 location landing pages across the Chicago suburbs, added Memphis and Nashville service areas and optimized Google Business Profiles.
- Landing Pages: Launched dedicated pages for metal roofing, commercial solar and AEO-focused search content.
- Sales Collateral: Designed a premium sales booklet, sales flyers, a proposal template, a branded cover letter for Tesla presentations and a downloadable lead magnet.
- Brand in the Field: Created truck wraps, yard signs, merch logos, email signatures and Chicago Fire sponsorship banners.
- Email & Content: Wrote blogs and Mailchimp emails on topics like Powerwall vs. generator, the Tesla ecosystem and why to choose Phoenix.
The Impact
Phoenix Exteriors came to be seen as a premium, Tesla-certified energy and roofing company, with a website and brand that matched the customers it wanted to reach. Along the way it earned a 2024 Excellence Award for Best Residential Project, and its 59 location pages gave it local search coverage across Chicagoland and its newer markets.
In my business I have used Madak multiple times to help strengthen our brand & focus. Through their layers of marketing talent I am able to utilize them for many avenues: website design, graphic design, content, marketing strategies... you name it. They are widely unique and will help your organization get your brand to the next level. I have tried others, sadly too many times to be honest, and there is a reason we keep going back. Our brand is fantastic & recognizable to the community, all due to Madak!”
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