Seattle Sauna

The Goal

Seattle Sauna offers something new on Lake Union: a floating, double wood-fired cedar sauna with a rooftop deck, cold showers and city skyline views. As a new business from the team behind Lake Union Hot Tub Boats, it had no website at all. It needed a brand and site that could explain an unfamiliar experience quickly, show what's included, and turn curious visitors into booked sessions.

What We Did

• Brand Foundation™: Built Seattle Sauna's brand foundation, covering its story, audience and visual direction, to guide the website and everything after it.
• Website Design & Build: Planned the site map and information architecture, designed the site in Figma, and built it in Webflow with a mobile-first layout.
• Experience Icons: Designed six icons that explain what's included: all-weather fun, a guided experience, luxury amenities, wood-fired heat, cold exposure and the rooftop deck.
• "How It Works" Animation: Created an animated, step-by-step graphic, in static and Lottie versions, that walks guests through a session.
• Brand Graphics & SEO: Produced custom background patterns, an animated header, and three SEO assets: the favicon, Open Graph images and web clip.
• Launch & Booking: Launched the site and updated the Book Now button when Seattle Sauna changed booking platforms.

The Impact

Seattle Sauna went from no website to a polished online home that explains a one-of-a-kind experience at a glance. Six custom icons and an animated "How It Works" graphic answer the questions first-time guests have before they ask, from what to bring to how the hot-and-cold cycle works. With sessions for up to ten guests, a clear path to booking matters, and the site puts it front and center. With a clear brand and a site built to grow, the team can focus on running sessions instead of explaining them.