University of Washington

The Goal

Husky Rugby had a proud history and a large alumni network, but no steady way to reach it. Alumni rarely heard from the program, giving was occasional, and the club's website and brand didn't reflect a team trying to compete nationally. HRAA needed a professional home online, regular communication that kept alumni close to the team, and a membership and giving program that could fund scholarships, coaching and travel, all without depending on a few volunteers.

What We Did

• Brand & Website: Refreshed the Husky Rugby brand and built huskyrugby.com, with schedules, results, news, recruiting, scholarships and a Legacy Club page, and trained the board to edit it.
• Clubhouse Membership: Launched the Clubhouse alumni membership program with monthly subscriptions, member profiles and online payments.
• Match Coverage & Email: Write and send a match preview and match report for every game, plus the Husky Hype newsletter on sponsors, scholarships, tours and alumni news.
• Fundraising Events: Promote the annual Purple & Gold fundraising dinner, Alumni Weekend and the team's California tour with emails, articles and texts.
• Donor Programs: Support the Legacy Donor Club and automated thank-you emails for every gift.
• Strategy & Reporting: Built the program's strategy and annual reports, including the end-of-season report shared with alumni and donors.

The Impact

Husky Rugby alumni now hear from their program every week of the season, and they've answered by giving. HRAA has raised more than $750,000 by 2026, launched its Clubhouse program and introduced a Legacy Donor Club. That support has helped the program hire an executive director and climb from #105 to #22 in the CRAA D1AA rankings. With communications and membership running on a steady system, the board and coaches can focus on recruiting and developing players.