Madak builds and runs CRM and sales systems for B2B companies: a CRM set up the way you actually sell, every lead routed to a person, and the email, follow-up and reporting around it.
A CRM should tell you who to call next and what happened last time. Most become a list nobody trusts: duplicates, stale stages and deals that live in someone’s inbox. We rebuild it around how you sell, and keep it that way.
That’s exactly the work we do.
Pipeline stages that match how you sell, the fields you actually use and clean data, in HubSpot and others.
Every form, email and booking assigned to a person, with response-time rules and follow-up that doesn’t depend on memory.
Your site, CRM, email platform and analytics connected, with the source recorded on every lead.
Segmented lists, sequences and newsletters that keep prospects and customers warm.
Pipeline by stage, source and rep, in one view you can trust.
Data hygiene, new fields, new automations and training, so the system stays useful after launch.
First week
Your pipeline, data and tools reviewed, with the places leads and deals get lost marked.
First Sprint
Stages, fields, routing and the integrations that feed them, set up and tested with your team.
Next Sprints
Follow-up, nurture, proposals and reporting, built in order of what costs you most.
Every month
Data cleaned, reports reviewed and the system adjusted as you sell.
A sales system is the CRM and everything connected to it: the forms and bookings that create leads, the rules that assign them, the emails that follow up, the proposals that go out and the reports that show what’s working. When it works, every lead reaches a person quickly and nobody has to remember what happens next.
Replies that take more than a business day lose buyers who are talking to your competitors.
If a lead doesn’t carry where it came from, you can’t tell which channel to fund.
The same person in three tools means three versions of the truth.
Opportunities tracked in someone’s email disappear when that person is out.
We start with how you actually sell, then shape the CRM to match: stages that reflect real decisions, fields people use, and rules for who owns what and how fast. Then we connect the website, booking, email and reporting so data flows without anyone retyping it. We work in HubSpot most often, and in Salesforce, Bloomerang, NeonCRM and others when they fit better.
Most CRMs fail after launch, not at it. Madak stays on to run the system: cleaning data, adding automations, training new people and changing the pipeline when the way you sell changes.
For the US Rugby Foundation, grant applications, nominations and event requests moved from PDFs and email into NeonCRM, alongside event registration and annual giving days; its Giving Tuesday campaign passed a $50,000 goal in 2024. For the University of Florida’s rugby alumni association, Bloomerang became the alumni database and fundraising platform, connected to the website with online giving and membership payments. For the Seattle FIFA World Cup 26™ host committee, Madak ran the HubSpot email system, moving and cleaning contact lists from the Seattle Sounders.
CRM and sales systems run inside full-service projects, which start at $7,000 a month. For a focused fix, like routing rules or a cleanup, packs of hours start at $1,000 for 5 hours. See pricing.
Projects start at $7,000 a month and everything is included. Not ready for a full project? Start smaller.
Everything included. One senior team.
White glove from kickoff to launch and beyond. Strategy, operations, sales and marketing, all combined. You pay one monthly price, and larger or more complex projects go up from there.
Tell us what you’re building. We’ll tell you what it takes.
A pack of
Strategy and development time, bought in a block. No project needed.
Strategic Deep Dive with our CEO
Sit down with Adam Lejeunekopp and leave with a plan you can act on.
Not sure it’s the right fit?
Grab 20 minutes with Adam, our founder. You’ll get an honest read on where you are and what makes sense, even if it’s none of these.
Got one we didn’t cover? Get in touch and a real person will answer.
HubSpot most often, and Salesforce, Bloomerang, NeonCRM and others. We recommend what fits how you sell and what your team will actually use, and we work in the CRM you already have when it can do the job.
Yes. We remove duplicates and fill gaps in records, set lifecycle rules, rebuild stages that no longer match how you sell, and write down how the system should be used.
Within one business day at most, and faster is better. We set routing and response-time rules so every lead reaches a person and nobody has to remember to check an inbox.
Yes. Ongoing administration is part of the service: data hygiene, new fields and automations, training, and changes as your sales process changes.
It runs inside full-service projects from $7,000 a month. For a focused fix, packs of hours start at $1,000 for 5 hours.
A prioritized plan for which collateral to build first, based on where your deals are actually stalling. Rather than building everything, we find the highest-leverage assets and sequence them.
Book an intro and we’ll find where your pipeline leaks.
