Madak’s fractional CMO services give a B2B company a senior strategist who owns the marketing plan, runs the cadence and directs the team that builds it, without a full-time hire.
Most growing companies need marketing leadership before they can justify a full-time CMO. A fractional CMO brings the judgment: what to do, in what order, and what to stop. With Madak, the team that carries it out comes with it.
That’s exactly the work we do.
One named person who knows your business, not a rotating account manager.
A strategy session every two weeks and a plan reset every quarter, so the plan is held, not just made.
Where marketing money goes, judged against the 3–8% of revenue most B2B companies spend, and what it should produce.
Other partners briefed, held to the plan and connected to each other.
Results reported to the owner or board as revenue and pipeline, not impressions.
Websites, content, CRM and systems built by the same Madak team, so nothing gets lost in a handoff.
First month
We learn the business, review what’s been tried and write the plan with you.
Every two weeks
Priorities set, work reviewed and the next Sprint agreed with your team.
Every Sprint
The Madak team ships what the plan calls for, in Sprints of two to four weeks.
Every quarter
The plan is checked against the numbers and changed where the market moved.
A fractional CMO is a senior marketing leader who works with your company part-time, usually for a monthly fee. They own the marketing plan, set priorities, manage the budget and the people or partners doing the work, and report results to the owner or board. It’s the judgment of a chief marketing officer without the full-time salary, benefits and equity.
but can’t yet justify, or find, a full-time CMO.
Several agencies and tools, each doing its part, and nobody connecting them.
A fractional CMO can build the plan, the team and the reporting a full-time CMO will inherit.
Most fractional CMOs advise and leave the execution to you, or to agencies they manage. Most agencies execute without owning the plan. Madak does both: a senior strategist owns the plan and the cadence, and the same team builds the website, content, CRM and systems the plan calls for. That closes the gap where most marketing breaks, between the person who decides and the people who build.
Your strategist runs a strategy session every two weeks and resets the plan every quarter. Work ships in Sprints of two to four weeks, each with one specific deliverable. Budget guidance is anchored to the 3–8% of revenue most B2B companies spend on marketing, and every recommendation is tied to a number you can check.
For the Seattle FIFA World Cup 26™ host committee, Madak worked as the complete marketing team: the website, design, email in HubSpot, social and the online workflows behind special projects, all held to FIFA’s brand rules. For the US Rugby Foundation, the work started with a strategic plan built around two goals and grew into email, giving campaigns, a podcast and signature events.
Fractional CMO leadership is part of Madak’s full-service projects, which start at $7,000 a month with the team that does the work included. Most projects run three months to a year. See pricing.
| Fractional CMO with Madak | Full-time CMO | Traditional agency | |
|---|---|---|---|
| Seniority | A senior strategist who owns the plan | A senior executive on staff | Varies, often an account manager |
| Cost | Part of a project from $7,000 a month | A full salary, benefits and often equity | A retainer per channel or project |
| Time to start | Weeks | Months to recruit and onboard | Weeks |
| Owns the plan | Yes, and holds it every two weeks | Yes | Rarely; it works to a brief |
| Builds the work | Yes, the same team | Hires or manages others to | Yes, within its channel |
Projects start at $7,000 a month and everything is included. Not ready for a full project? Start smaller.
Everything included. One senior team.
White glove from kickoff to launch and beyond. Strategy, operations, sales and marketing, all combined. You pay one monthly price, and larger or more complex projects go up from there.
Tell us what you’re building. We’ll tell you what it takes.
A pack of
Strategy and development time, bought in a block. No project needed.
Strategic Deep Dive with our CEO
Sit down with Adam Lejeunekopp and leave with a plan you can act on.
Not sure it’s the right fit?
Grab 20 minutes with Adam, our founder. You’ll get an honest read on where you are and what makes sense, even if it’s none of these.
Got one we didn’t cover? Get in touch and a real person will answer.
With Madak, fractional CMO leadership is part of full-service projects, which start at $7,000 a month and include the team that builds the work. You get the strategist and the execution in one monthly price.
A consultant advises and leaves. A fractional CMO owns the plan and the results over time. Madak’s version adds the team that builds the work, so the plan doesn’t stall waiting for someone to carry it out.
Enough to hold the plan: a strategy session every two weeks, a plan reset every quarter, and direct access in between. The time flexes with how much is running at once.
Yes. Part of the role is briefing other partners, holding them to the plan and connecting their work, so your team and agencies pull in one direction.
When marketing is big enough to need a full-time executive every day, and you’ve found the right person. A fractional CMO is often the bridge: building the plan, the team and the reporting a full-time hire will inherit.
A senior strategist embedded in your business, running the working cadence, holding the plan, briefing the build team, and making the call when priorities shift. You're buying a person who stays, not a document you receive.
Book an intro and we’ll talk through where a fractional CMO would start.
