Madak is an AI automation agency that builds AI agents and automated workflows for small and mid-size businesses, each for a named job like routing leads, drafting proposals or moving data between tools.
Every business has work that happens the same way every week: copying leads between tools, rebuilding the same proposal, writing up the same meeting. An AI agent or automation does that job reliably, so your people spend their time on the parts that need a person.
That’s exactly the work we do.
Agents built for one job each, like qualifying a lead, drafting a proposal or answering internal questions, with a person in the loop where it matters.
Work moved between the tools you already run, from forms to CRM to chat to your project board, without anyone copying and pasting.
Proposals, reports and summaries produced from your templates and data in minutes.
Calls and research turned into a usable record: notes, decisions and follow-ups where your team works.
Generation, upload and transfer at volume, for catalogs, listings or content libraries.
Clear limits on what each agent can do, logs of what it did, and alerts when something needs a person.
First week
We map the work, measure what it costs today and choose the job with the clearest payback.
First Sprint
The smallest version that works, running on real work, with a person checking its output.
Next Sprints
What earns it is extended to more cases and more tools; what doesn’t is cut.
Every month
Logs reviewed, edge cases fixed and the time saved reported back.
An AI agent is software that uses a language model, like Claude, to do a job with some judgment: read an incoming email and decide who it’s for, draft a proposal from a call summary, or research a prospect before a meeting. A rule-based automation follows fixed steps; an agent handles the messy, variable parts in between. The best systems use both.
Start with a job, not a technology. The best first project is work that happens often, follows a recognizable pattern and costs real time today. Good candidates:
Every form, email and booking routed to the right person in the CRM, with the source recorded and a first reply drafted.
Drafted from your templates and the notes from the call, ready for a person to review and send.
Summaries, decisions and tasks pushed into your project tool and CRM after every call.
Records kept in step across your website, CRM, email and finance tools.
We build the smallest version that works and run it on real work before expanding it. An automation running on Monday teaches more than a perfect one specified for a quarter. Every build gets a person in the loop where judgment matters, a log of what it did, and a named owner on your team.
Not every problem needs an agent. Fixed, predictable steps are cheaper and more reliable as a plain automation. Work that needs relationships, judgment calls or accountability needs a person. We recommend the simplest thing that works.
For SafeTraces, Madak designed the systems and integrations that route leads and certification sign-ups to the right place automatically, and AI-supported content workflows that helped deliver 35 case studies and white papers and more than 111,000 emails. For the Seattle FIFA World Cup 26™ host committee, online workflows built on HubSpot, DocuSign and Dropbox ran special projects like the Host City Poster Design Contest.
Agents and automations run inside full-service projects, which start at $7,000 a month. A single, focused build often fits in a pack of 10 hours for $1,800. Not sure where to start? A $580 Deep Dive with our CEO ends with a ranked list. See pricing.
| AI agent | Rule-based automation | A new hire | |
|---|---|---|---|
| Best at | Variable work that needs some judgment | Fixed steps that never change | Relationships, judgment and accountability |
| Example | Reading an inquiry and drafting the reply | Copying a form entry into the CRM | Owning a client relationship |
| Setup | A Sprint or two to build and tune | Hours to days | Months to recruit and train |
| Running cost | Model usage and upkeep | A platform subscription | A salary and benefits |
| Watch for | Needs guardrails and a person in the loop | Breaks when a connected tool changes | Limited to their working hours |
Projects start at $7,000 a month and everything is included. Not ready for a full project? Start smaller.
Everything included. One senior team.
White glove from kickoff to launch and beyond. Strategy, operations, sales and marketing, all combined. You pay one monthly price, and larger or more complex projects go up from there.
Tell us what you’re building. We’ll tell you what it takes.
A pack of
Strategy and development time, bought in a block. No project needed.
Strategic Deep Dive with our CEO
Sit down with Adam Lejeunekopp and leave with a plan you can act on.
Not sure it’s the right fit?
Grab 20 minutes with Adam, our founder. You’ll get an honest read on where you are and what makes sense, even if it’s none of these.
Got one we didn’t cover? Get in touch and a real person will answer.
It finds the repeat work in your business and builds AI agents and automations to do it. Madak maps the work, ranks it by payback, builds the smallest version that works and expands what earns it.
Agents and automations run inside full-service projects from $7,000 a month. A single, focused build often fits in a pack of 10 hours for $1,800. Running costs depend on the tools and how much the model is used.
No. They take the repeat work off your team so people spend their time on the parts that need a person. Every agent we build has a human owner, and a person in the loop where judgment matters.
Claude for the language work, Zapier and similar platforms for simple flows, Clay for research and enrichment, your CRM, and custom code where no connector exists.
Lead routing, CRM data sync, AI-assisted publishing, reporting, internal notifications, bulk content operations, and migrations. The target is always the same: remove the manual step that's creating the data chaos.
We don't, entirely, so we build the smallest version that works, run it, and expand what earns it. An MVP automation running on Monday teaches more than a perfect one specified for a quarter.
No. We map what you already have, find the silos, and recommend integrations that fit. We work across HubSpot, Zapier, Clay, and others.
Book an intro and we’ll find the first job worth automating.
