Madak is a go-to-market strategy consultant for B2B companies: we define who you sell to, what you say and which channels come first, then write it into a plan your whole team uses.
A go-to-market plan answers three questions in writing: who exactly you’re for, what you say to them, and where and in what order you show up. Without it, sales and marketing each write their own answer, and buyers hear two companies.
That’s exactly the work we do.
The category you compete in, what makes you the obvious choice in it, and the competitors buyers actually weigh you against.
The companies you win most profitably, and the people on the buying committee inside them.
What you say, in what order, to each buyer, written so the whole company uses the same words.
Which channels matter, in what order, with the budget and the number each one answers to.
What ships first, tied to a revenue goal and sequenced with the work it depends on.
The numbers the plan is judged on, and the reporting that tracks them.
First week
Interviews with leadership and sales, and a review of your pipeline, your competitors and what buyers see today.
Next weeks
Working sessions where we agree on the customer, the position and the message, together.
Then
The go-to-market plan and roadmap in plain language, with the first Sprint of work named.
Every quarter
The plan is checked against the numbers and changed when the market moves.
A go-to-market strategy is the plan for how a company reaches and wins its buyers: who they are, what you say to them, which channels you use and in what order, and how you’ll know it’s working. For a new product it’s a launch plan. For an established company it’s usually a reset, because the business has changed and the story hasn’t.
Not “mid-market companies,” but the kind of company you win most profitably, and who inside it signs.
The problem you solve, why you and not the alternative, and the proof, in the words your buyers use.
The two or three channels that reach those buyers, in order, each with a budget and a number it answers to.
The campaign, page or asset that goes out in the first Sprint, and what follows it.
Every Madak engagement starts with the plan, because building the wrong thing well is the most expensive mistake in marketing. A new website, a campaign and a CRM all work better when they’re pointed at the same customer with the same message. The plan also decides which of the four pillars the work starts in.
A consultant hands you a recommendation and leaves. We hand you the same recommendation and then build it, with the people who wrote it still in the room. If you’d rather take the plan somewhere else to build, you can: the plan is yours.
For the University of Florida’s rugby alumni association, the plan brought three separate programs under one name, set two-year and ten-year targets, and priced both programs’ budgets line by line. The US Rugby Foundation’s plan set two goals, one million American rugby players by 2033 and $750,000 a year in grants, programs and scholarships, and the campaigns since are measured against them.
The go-to-market plan is part of every full-service project, which starts at $7,000 a month and includes the work the plan calls for. To pressure-test your positioning first, a Strategic Deep Dive with our CEO is $580 for two one-hour sessions and leaves you with a written strategic document. See pricing.
Projects start at $7,000 a month and everything is included. Not ready for a full project? Start smaller.
Everything included. One senior team.
White glove from kickoff to launch and beyond. Strategy, operations, sales and marketing, all combined. You pay one monthly price, and larger or more complex projects go up from there.
Tell us what you’re building. We’ll tell you what it takes.
A pack of
Strategy and development time, bought in a block. No project needed.
Strategic Deep Dive with our CEO
Sit down with Adam Lejeunekopp and leave with a plan you can act on.
Not sure it’s the right fit?
Grab 20 minutes with Adam, our founder. You’ll get an honest read on where you are and what makes sense, even if it’s none of these.
Got one we didn’t cover? Get in touch and a real person will answer.
The plan is part of every full-service project, which starts at $7,000 a month and includes the work it calls for. To start smaller, a Strategic Deep Dive with our CEO is $580 for two one-hour sessions and a written strategic document.
Most plans take a few weeks: a week of diagnosis, working sessions to decide the customer, position and message, then the written plan with the first Sprint named. After that, it’s reviewed every quarter.
When the company has changed and the story hasn’t: a new product, a new market, a merger or a new leader, or sales and marketing describing two different companies.
Positioning, ideal customer profile, messaging, and the sequenced roadmap of which services we activate and in what order. It answers two questions in writing: what are we doing, and why this before that.
A consultant hands you a recommendation and leaves. We hand you the same recommendation and then build it, with the people who wrote it still in the room. The plan and the execution don't get separated, so nothing is lost in translation and nobody gets to blame the other side.
Yes. The plan is yours. We'd rather write a plan you execute elsewhere than build something we can't defend. It happens, and it's fine.
Because it's the part that takes the most senior people and creates the most value, and pretending it's free means it gets done badly. Every agency claims strategy is included. What that usually means is a kickoff call and a slide. We're charging for it because we're actually doing it.
Book an intro, or start with a $580 Deep Dive with our CEO.
